The world’s most popular YouTuber takes over a corner of Fortnite and someone will walk away with $1 million.
Jimmy Donaldson, better known as MrBeast, is teaming up with Epic Games on something we’ve never seen the Fortnite maker do before. The battle royale game will host something it calls “MrBeast’s Extreme Survival Challenge,” a virtual gauntlet of timed challenges with a big prize for one winner.
The Fortnite player with the highest score in the MrBeast challenge mode will win $1 million – inspired by the massive cash giveaways that propelled Donaldson to fame. The challenge kicks off on December 17 and can be found in the “Competitive Fortnite” section of the game.
Apparently, you can replay the survival challenge as many times as you want between 12 p.m. ET and 3 p.m. ET that day to get a high score. Challenge Island will actually go live on Tuesday, December 13 to give players plenty of practice time before the contest. To be eligible, players must have enabled two-factor authentication on their accounts and reached level 15.
There are a few consolation prizes for the masses who won’t actually win a million dollars, including a MrBeast-themed umbrella (remember when umbrellas were a status symbol?), skin, emote and custom in-game items.
Is it gimmicky? Absolutely. But it’s also interesting. Thanks to Fortnite, Epic Games regularly highlights famous creators and streamers with custom in-game skins, but the big cash giveaway shows that Epic is ready to get creative with its influencer partnerships.
The special contest will also draw attention to Fortnite game modes beyond battle royale. Fortnite maker Epic Games is betting big on user-generated content. The game, which is really more of a gaming platform, actually hosts an endless portal of special modes, challenges, and virtual hangout spaces, most of them created by individual hobbyist game designers.
While we certainly won’t walk away with the bag, the MrBeast event promises to be a big one. It’s also well timed with the start of Fortnite’s latest chapter, which introduced major visual improvements and a total map overhaul.