Ford vehicles are about to become much cheaper. With its new campaign “From America, for America”, launched Thursday, Ford deploys high discounts, including employee prices for all, and a free home charger for electric vehicle buyers.
The new campaign promotes Ford’s “made American” vehicles with fairly soft offers. Ford offers employees’ prices on most 2024 and 2025 model vehicles.
All Ford and Lincoln models with the exception of Raptors F-150, Super Duty 2025 microphones and shipping are included. Lincoln Navigator and Ford’s Fleet vehicles are also excluded.
Ford also extends its “Power Promised” promotion, which offers EV buyers a free level 2 domestic charger (more standard installation), a 24/7 live electric vehicle support, road assistance and an 8 year and 100,000 beating warranty.
The program was initially launched in October, but Ford extended it until March after seeing an increase in sales of electric vehicles.
Ford’s power promise now takes place until June 30 and is available for any new purchase or EV lease, including the Mustang Mach-E and F-150 Lightning pick-up.
According to Rob Kaffl, director of American sales of Ford, the company is able to offer high discounts because it has the inventory. Kaffl said The free press Detroit“We are in a very competitive position in our stock.”
With “a lot of uncertainty on the market at the moment” in the middle of the new prices of Trump, Kaffl said that the new “From America, America” of Ford will offer a certain security.
What is the importance of discounts? Well, it will depend on the cost of the vehicle. An Ford dealer (who asked to remain anonymous) said that an F-150 XLT hybrid with an MSARP of $ 65,000 would cost $ 55,000 as part of the employee pricing plan. The price of an Escape ST SUV, with a PDSF of $ 36,300, would be reduced to $ 33,000.
Ford introduced the Lightning 2025 F-150 last week, with a new “Dark Elements” package and improved load features. It always starts at $ 62,995.
The Ford Mustang Mach-E 2025 starts at $ 36,495 and is available in RWD (range of 260 miles) or EAWD (240 miles beach). The upgrade to the extended battery will cost an additional $ 5,500 (EAWD only).
The new promo comes after Ford reported on Tuesday that American sales dropped 1.3% in the first quarter. Despite a limited inventory, the Mustang Mach-E was starting record in 2025, with more than 11,600 units sold, exceeding the Chevy Equinox EV and Honda Prologue.
GM said that the growth of American sales of almost 17% in the first three months of 2025. After sales of electric vehicles doubled at 31,887, GM remained the second EV seller in the United States behind Tesla, exceeding 2,550 Ford.
Although Ford has the largest manufacturing imprint in the United States of any inherited car manufacturer, CEO Jim Farley says that he is still not immune to prices.
Ford imports around 21% of the vehicles it sells in the United States. GM imports approximately 46%. Both are looking to ahead of any potential impact.
Ready to attract savings to Ford electric vehicles when they are still there? You can use our links below to find offers on the Ford F-1550 Lightning and Mustang Mach-E models in your region.
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