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Flipping Air Jordans Is No Longer A Slam Dunk
By Inti Pacheco Photographs of Carlos Bernat for the Wall Street Journal

Air Jordans, Nike Dunks and Air Force 1s soared in value last year as investors bought up basketball-inspired sneakers, hoping to flip them for a profit. The suspension time for this market is over.

Some of these limited-edition shoes are now reselling 30% less than just a few months ago, with owners unloading high-end shoes at discounted prices. A pair of Air Jordans released on July 13 that could have disappeared in minutes took days to sell out Nike Inc.’s virtual shelves Average transactions on the StockX online sneaker resale market fell 20% in June.


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