Business

Fire Phone, Virtual Boy, and More

  • Even the most successful businesses in the world sometimes fail.
  • As Amazon CEO Jeff Bezos once said, “Amazon will experiment at the right scale for a company our size if we occasionally experience multibillion-dollar bankruptcies.”
  • We’ve rounded up 35 of the world’s biggest fails, from Nintendo’s Virtual Boy to Google Glass.

Launching a product is difficult and most end in failure.

“Less than 3% of new consumer packaged goods exceed sales of $50 million in the first year, which is considered the benchmark for a very successful launch,” say Joan Schneider and Julie Hall, co-authors of “ The New Launch Plan,” which examines the launch strategies of successful consumer product companies.

So even the most impactful names in business – from Nintendo to Netflix, from Microsoft to McDonald’s – have experienced some of the biggest belly flops.

Here’s a look at 35 of these flops and what we can learn from them.

Aimee Groth, Jay Yarow and Drake Baer contributed reporting to this story.

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