Until a few years ago, I thought I was going to have a mediocre career.
School was difficult for me. Math, English and science were difficult. I didn’t think I was terribly smart and I had below average grades from middle school until I graduated from college.
It’s not because I didn’t try. Actually, I tried pretty hard. My brain just couldn’t grasp the basic concepts of STEM. Beyond that, I lacked the typical traits associated with success, such as charisma, confidence, and genius-level intelligence.
No matter how much I pushed myself, my results were always below average. I spent hours studying at school, only to end up with bad grades. This pattern repeated itself throughout college, where I would spend months applying for jobs with no response.
I realized that I had to change things, otherwise I would end up with subpar results for the rest of my life. I had to stop doing what everyone else was doing because it wasn’t working for me.
Everything changed for me in 2019 when I came across Alex Banayan’s book, “The Third Door”. It completely transformed the way I do things and ultimately helped me land management positions at Google and Meta.
Imagine trying to get into an exclusive nightclub. There are three doors: a general entrance through which everyone passes, a second door for VIPs and celebrities, and a third door let no one try.
After discovering this idea, I got into the habit of solving every problem by finding the third door.
I became almost allergic to conformity, ignoring common wisdom. Every time I saw someone doing something a certain way, I tried to do it differently and was convinced that there was always a simpler, unconventional, non-obvious way to get things done .
Here are the four things I started doing to improve my chances of having a fulfilling, high-growth career.
I’ve always had trouble getting into the room, whether it’s an interview room with the hiring manager, a private dinner with executives, or a conference room with decision makers . Getting into this position often required knowing the right people, having a top-notch resume, or being exceptionally intelligent or charismatic. I was neither of those, so I realized I had to create the piece myself.
Instead of trying to get into private dinners with CEOs, I hosted my own.
Instead of trying to get on stage and get the attention of business leaders, I created my own stage and invited the leaders I wanted to speak with.
Instead of chasing people, I learned to create valuable items that would attract the attention of those I wanted to meet.
Throughout my career, I have used my speed of execution as a competitive advantage, and it has always paid off.
By responding to his email within 10 seconds, I landed an internship with the CEO of a company with more than 20,000 employees.
At Facebook and Google, I had the opportunity to work on projects with higher visibility because I was the first person to raise their hand.
I also made presentations within a minute of asking. Being faster is the easiest way to differentiate yourself.
Over the past few years, I have interacted with thousands of people and observed that most people take a short-sighted approach to building relationships, especially in fast-paced metropolitan cities like New York and San Francisco.
It makes sense: There is a high density of remarkable people, giving you what seem like endless relationship options, but in reality, this false sense of optionality can hurt you.
Early in my career, I was rejected by dozens of hiring managers. Each time, I accepted the rejection with grace, thanked them for their time, and offered to provide value to them by introducing them to other candidates. Finally, it came back.
I graduated from the University of Toronto with a degree in finance and economics. My first job out of school came after being rejected from a company’s internship program. I took this opportunity to build a relationship with their hiring manager and maintained that relationship for over a year.
My journey to Facebook came from a cold relationship that turned into a mentoring relationship that lasted over three years, and my entry point into Google came from building a long-term relationship with someone I met spontaneously.
The strongest professional relationships are built over several decades.
My strategy for accessing job opportunities, CEOs, and influencers has always been to make volunteering my greatest asset: my time. It’s my Trojan horse for opening doors, building relationships, and accessing greater opportunities.
In my early 20s, I knew nothing about startups and technology, so I introduced myself to CEOs of startup companies, offering my help and suggestions. Eventually, a few people hired me, and it became my method for breaking into the tech world as a non-techie. This approach helped me build my personal brand as a young, helpful and hungry operator.
These four habits ultimately allowed me to access opportunities, build relationships with prominent tech leaders, and “break into” tech without good grades or a strong resume.
In reality, I consider myself an average person who is not particularly talented or exceptionally intelligent in any specific area, but I have managed to find some success by discovering the unfair advantages that particularly suit me.
Andrew Yeung is a former Meta and Google employee who now hosts tech parties. Andrew’s Blenders, runs a tech events company called Fibe and invests in Next Wave NYC.
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