The ax has fallen for electronic cigarette manufacturer Juul.
The FDA ordered the company to stop selling and distributing its ubiquitous vaping devices in the United States on Thursday, a dramatic end for a company that dominated the e-cigarette market and was valued at $38 billion at the top. of his art.
Juul will no longer be able to sell its vapes or its 5% or 3% tobacco and menthol flavored pods in the United States without “risk”.[ing] Enforcement Actions” of the United States Food and Drug Administration. Retailers will also be banned from stocking Juul products in the United States.
The FDA ban on Juul comes after the company failed to provide consistent evidence of the safety of its tobacco vapes and pods.
“As with all manufacturers, JUUL has had the opportunity to provide evidence demonstrating that the marketing of their products meets these standards,” said Michele Mital, acting director of the FDA’s Center for Tobacco Products. “However, the company did not provide this evidence and instead left us with important questions.”
The FDA clarifies that its actions do not directly restrict individual possession or use of Juul products, although obtaining the company’s vapes and pods is about to be much more difficult for state-based users. -United.
Regulatory issues had already taken a toll on the company’s valuation, but the FDA’s actions are downright catastrophic for its US operations. Juul’s competitors Reynolds American and NJOY Holdings have already been cleared and will be allowed to continue selling their own products, although the FDA maintains that tobacco is harmful and addictive even when vaporized.