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Fast-food grocery startup Grovy hopes Eastern Europe and sustainability sets it apart – TechCrunch


Another 15-minute “fast-trade” grocery startup is hoping to make a name for itself in this space, adding to the myriad of businesses that are currently crowding out this market. But Grovy is avoiding crowded cities in Western Europe and aims to become a leader in daily delivery in the East.

It has now finalized a € 3 million financing round led by Lighthouse Ventures to expand into Central and Eastern Europe, with offices already active in Prague and Bucharest, after entering the German market in Frankfurt and Mainz.

While many players rely on large mark-ups, which can reach 20%, as well as low-paying gig workers, Grovy says he only employs full-time workers and takes advantage of a mark-up. of 5% on deliveries, with a fixed delivery. exempt costs for orders over 40 €.

The other schtick is sustainability, with deliveries only on bicycles and electric vehicles, discounts on ‘ugly’ products and perishables that will soon perish (helping to reduce food waste) and working with waste startups. food products such as Too Good To Go, while using a carbon offset program.

Justin Adam, co-founder and CEO of Grovy said: “Frankfurt and Mainz, with their high demand for rapid commerce solutions, served as the perfect sandbox. But rather than replicating our model in other German cities, we are bringing it to major cities in the EEC region, where 10-minute delivery is still new and the potential for scalability is huge.

Michal Zalesak, Managing Partner of Principal Investor Lighthouse Ventures, said: “Grovy has achieved accomplishments in just a matter of weeks, which would take a year for a normal grocery chain. Despite enormous competitive pressures, their unique approach to fast-paced trade has won them phenomenal success in Germany, and we want to support them as they take on the cities of Central and Eastern Europe.

Grovy faces competition from Gorillas and Flink in Germany, Lisek in Warsaw, but tends to only face one hour delivery competition from Bolt or Delivery Hero in most other European cities. in which it operates.

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