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Facebook and Instagram users can now easily switch between accounts

In this photo illustration, a woman’s silhouette is holding a smartphone with the Meta Platforms, Inc. logo displayed onscreen.

Raphael Henrique | Light flare | Getty Images

Meta said on Monday it was testing new features aimed at helping people easily manage their Facebook and Instagram accounts through a single interface.

The move underscores Meta’s attempt to consolidate its app family so they aren’t so distinct from each other.

One of the features allows users to switch between Facebook and Instagram accounts as long as they have added both to the accounts manager. Once the accounts are linked, users can switch between the two apps and see notifications from both apps. It also works for people who have multiple accounts.

Meta has also changed its user registration process to make it easier to log in and create new Facebook and Instagram accounts. This could help new users create accounts on both services rather than just one of the apps, which is seen as a way to woo more users.

Meta said the new account management features are “currently limited to Facebook and Instagram,” but the company “will continue to explore how to improve connected experiences across all of our technologies.”

The company launched Meta accounts in July that allow people to access its virtual reality headsets without having to use their Facebook accounts. This change was in response to complaints from Quest VR users.

CNBC reported earlier this month that several companies were removing the once-ubiquitous Facebook social login button from their websites due to lack of consumer usage and data privacy concerns.

look: Meta shares fall to lowest level since March 2020 on 10% cost-cutting plans.


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