Emily Prazer, commercial director, Formula 1, said: “Our collaboration with Disney should be brilliant, while we present the world of Mickey & Friends to our fans, and vice versa. It perfectly corresponds to our strategy to get out of the world of sport, and in a wider consumer market, and in return, we introduce Disney to our 820 million fans worldwide.
“It is a fantastic match because the two brands are known to push the limits and bring entertainment and excitement to millions, so I can’t wait to see what our teams offer for the circuit and beyond.”
Read more: “We want to be fresh, daring and new” – Cadillac Chiefs on their plans for F1, and the pilots on their restricted list
Tasia Filippatos, president of Disney Consumer Products, added: “While we celebrate almost a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring together two powerful entertainment properties to create products that fans will love.
“This exciting collaboration will take place on a world scene, with unforgettable content and experiences adapted to Disney and F1 fans.”
More information on the activity will be shared in the coming months, and fans can follow Mickey & Friends in their Formula 1 adventure via @Mickeymouse and @ F1 on social networks to keep abreast of the way the emblematic characters will experience life in the fast way in 2026.
