Cnn
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Michael Bay, the successor of successful films of the United States Secret Services, typed to create a recruitment advertisement which should be revealed in the Stade Sunday of the Super Bowl, according to several sources of the NFL and the secret services.
The announcement cost approximately $ 2 million for the secret services to be produced, according to two Familiar sources with the project – a high price that comes in the middle of massive budget cuts and layoffs in other government agencies.
A source told CNN that the estimated budget of $ 2 million concerned double what was spent for the recruitment announcements for previous secret services.
The announcement is expected to be broadcast during the pre-match show on a jumbotron in the Superdome stadium in New Orleans, according to a source close to the NFL. The announcement time is given, the secret services will therefore not have to pay additional costs. Purchases of ads during the Super Bowl Sunday generally cost millions of dollars, with an announcement of 30 seconds broadcast on television cost up to $ 8 million this year.
The purpose of recruitment advertising occurs at a crucial time, as the secret services have been embraced low morale, professional exhaustion, endowment and retention. The push of the announcement presents the role of the secret services in the protection of the leaders of the country and underlines the even game to which the public is provided by the agency, according to sources familiar with the announcement.
But he presents images that could be seen to highlight some of the agency’s most visible failures, including images of murdered presidents John F. Kennedy and Abraham Lincoln, as well as the attempted assassination of July on the candidate of the time Donald Trump in Butler, Pennsylvania, and images of former president Ronald Reagan, who was injured by bullet in 1981.
Thanks to a spokesperson, the director of secret services, Sean Curran, told CNN that he “had allowed the team to identify a romance and opportune approach that has taken advantage of one of the most directors Recognizable to produce a representation of men and women behind the secret services within nine days while guaranteeing compliance with the required rules. »»
“As director, I will always focus on looking forward to meet the needs of our workforce,” said Curran by the spokesperson.
The beginnings of the announcement come a few days after the bay – the Director of the Hollywood action behind the films “Transformers” and “Pearl Harbor” – was seen in images of the White House swimming pool shaking hands From Trump while the president climbed on the Air Force One to Joint Base Andrews last week. Sources familiar with the project, according to Bay, turned the announcement of recruitment on site.
“I found the concept for the PSA that America was based on the idea of ​​freedom,” Bay told CNN in a press release. “Throughout our short but powerful history as Impshars, we have always advanced if necessary. It was a place to honor the real silent heroes who protect the leaders of our democracy. »»
Trump will be at the game, and perhaps on site when the announcement is broadcast in the stadium. Earlier this week, a White House official told CNN that the president should attend the match, which would make him the first American president sitting to attend a Super Bowl.
The announcement of the secret services broadcast on Sunday of the Super Bowl comes after days of back and forth negotiations between the agency, the bay and the NFL.
CNN learned last week for the first time the announcement will be broadcast on a jumbotron inside the stadium during the match. But Friday afternoon – just two days before the match – a source close to the League told CNN that the announcement would not be broadcast. The source said that the secret services had submitted its request too late and that the programming on Jumbotron had already been locked.
Less than 24 hours later, CNN learned that the NFL had found space to broadcast the ad during the front-game. The NFL refused to comment.
There have also been conversations concerning a possible television advertisement on Fox, said two sources, adding that the advertising space would have been given to the secret services.
The secret services will be owners of the ad for five years and plan to use it on social networks to generate a future recruitment for the years to come.
The place met in less than two weeks – a quick calendar for a Hollywood striker occupied such as bay and government agencies generally in motion – indicating the importance of the announcement for the secret services.
CNN has filed requests for files from the Freedom of Information ACT to determine the real cost and the budget of the advertising campaign.
The game safety imprint will be both massive and tight. Several high-level leaders beyond Trump will be there, and the city of New Orleans is still in shock from the New Year’s terrorist attack which killed 14 people.
CNN Betsy Klein contributed to this report.
