The new saffron caps were designed by the BJP Gujarat unit and will be widely seen in the campaign for the upcoming state assembly elections.
Prime Minister Narendra Modi wearing the saffron cap during the Party’s Founding Day event. Image Courtesy: @BJP4India/Twitter
First came the orange Bharatiya Janata Party (BJP) badges and scarves. Now is the time for the rudder caps.
At the BJP’s 42nd founding day in New Delhi on Wednesday, bureau members, leaders and Prime Minister Narendra Modi himself were all pictured wearing a saffron Gandhi topi, with the lotus symbol on the side .
Here’s what we know about these new caps, the message behind them and also a look at how BJP has used props in the past to boost its image with voters.
Put on their thinking caps
The BJP’s 42nd founding day celebrations in New Delhi were held in a grand manner.
Prime Minister Narendra Modi, BJP National Chairman JP Nadda as well as other members of the office were all seen wearing saffron caps.
Interestingly, the cap resembles the traditional Uttarakhand cap, which Prime Minister Narendra Modi donned for the Republic Day parade.
According to reports, was designed by BJP Gujarat unit and according to a News18 report, was circulated to all MPs during the BJP parliamentary meeting by Gujarat BJP Chairman, CR Patil.
The same version of this saffron cap was seen for the first time in Ahmedabad this year. Prime Minister Narendra Modi donned the cap during a road show in Ahmedabad last month to celebrate the party’s victory in elections in Uttar Pradesh, Manipur, Goa and Uttarakhand.
According to News18 report, the cap comes with a message – “a new cap, a new mission”.
A BJP leader reportedly said, “Many designs of caps were reviewed after which the last one was approved by the state leaders and prepared in Surat which is known as the textile hub of the country.”
According to party leaders, the saffron caps will be widely used in the campaign for the Gujarat Assembly election, which is due to take place later this year.
The BJP wants to make these saffron corks the identity of its workers.
Another leader was quoted as saying to the Indian Express that one of the reasons for introducing new party accessories at regular intervals was “to sustain worker interest”.
“Our party regularly made changes in accessories like this. Previously, we had the pin with the lotus symbol to wear on the pockets,” he added.
The BJP branding game
The Saffron Festival is well known for its keen sense of marketing and branding. As the 2014 general election approached, the market had been flooded with Modi-related items, from Modi-branded packaged tea to painkiller balm.
In 2019, after India led the surgical strikes, Modi sarees had also become a thing.
The BJP had also had brooches made with the lotus symbol and sarees printed with the lotus symbol for its female members.
With contributions from agencies
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