Everything we know and the first deals you can buy

What is Prime Day?

Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, the sale has expanded from one day to a two-day sale, highlighting deals across categories including fashion, beauty, technology and home products.

When is Prime Day?

Amazon Prime Day 2024 runs from July 16-17, 2024. This 48-hour sale begins at 12:00 a.m. PT on July 16 and ends at 11:59 p.m. PT on July 17. This year, buyers will be able to benefit from significant discounts on products. ranging from high-end summer fashion and beauty to the latest electronics and home essentials. There are early deals leading up to the sale, so it’s wise to check pre-Prime Day deals as well.

What’s on sale for Prime Day 2024?

Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organizing products, and Amazon devices.

Where can I find the best Prime Day deals?

You can find deals curated by E! Insider Shop throughout the sale. Our dedicated team of shopping experts will help you save time and money, organizing the must-see deals in one convenient place to make your shopping easier. New deals will drop throughout the sale. You can also shop Amazon’s Prime Day deals here.

What is Amazon Prime?

Amazon Prime is a subscription service that offers a variety of benefits to its subscribers. Shoppers enjoy fast, free shipping with two-day, one-day, and same-day delivery options on eligible items fulfilled by Amazon. Plus, there are exclusive lightning deals and additional discounts on select items. Members have access to Prime Video, Amazon’s streaming service. Subscribers can stream songs ad-free through Amazon Music. Prime members can get groceries delivered from Amazon Fresh and Whole Foods Market, depending on location.

Do you have to be an Amazon Prime member to take advantage of the Prime Day 2024 sale?

Yes, you must be a Prime member to benefit from Amazon discounts on Prime Day. Amazon Prime Day is an exclusive event reserved for Prime members, with discounts designed especially for them. You can start a 30-day free trial to take advantage of Prime Day 2024 discounts.

How much does a Prime membership cost?

An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Sign up now for a 30-day free trial and enjoy the many benefits of membership for yourself, including free shipping, fast delivery, and access to grocery delivery, ad-free music, and streaming services.

How much does Amazon shipping cost?

Amazon shipping costs depend on the items ordered and the shipping location. Fortunately, shipping your order is free (and quickly) if you sign up for a Prime subscription. Prime members enjoy two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on certain purchases, which provide faster delivery times for an additional fee. Sign up now for a 30-day free trial.