ESPN flagship streaming application to name “ESPN”

Finally, ESPN has chosen a name for its next streaming service entirely access.

Ready?

It’s “ESPN”.

The Disney sports media division will announce the new name – and also in a way – for the demand for streaming entirely access to a media event next week, according to people familiar with the question that refused to be called details not yet towards. A Disney spokesperson refused to comment.

Disney leaders have referred to the streaming product, which should cost $ 25 or $ 30 per month, as an internal “flagship product” in the past two years because they have developed the service. He will understand everything that ESPN has to offer, including all games; Programming on other ESPN cable networks such as ESPN2 and the dry network; ESPN on ABC; Fantastic products; New Tie-Instes de Paris; Studio programming; documentaries and more.

This will differentiate from the current ESPN +ESPN +streaming product, which does not include the most watched live games, such as football Monday evening, which were currently on traditional television. ESPN + costs $ 11.99 per month and can be grouped with Disney + and Hulu for $ 16.99 per month with advertisements. ESPN + will remain a less expensive offer for consumers, according to people familiar with the problem.

The president of the ESPN, Jimmy Pitaro, decided to appoint the ESPN application to simplify what has become a crowded streaming world, filled with various media products which can be grouped other services at different prices, according to these people. The CNBC Sport newsletter reported for the first time in February that the ESPN leaders planned to appoint the ESPN application among other options.

The new ESPN streaming service is a new distribution mechanism, but most of the content is not new. The launch is rather to inform consumers in a different way for customers to access ESPN programming. This led the leaders to gravitate towards the transport of the name of the inheritance, said the people.

The ESPN mobile application will be redesigned and will act as the gateway to the service all to access on televisions and smart devices. Pay-TV subscribers who already get ESPN will automatically be selfless in the new application to obtain digital bells and whistles that are not available via cable television. This overlap also played in the leaders’ decision to maintain uniformity with the ESPN name, rather than a different name that could increase confusion, people said.

ESPN will announce the price of the request next week, as well as associated group discounts, Disney CEO, Disney CEO said on the Disney quarterly conference on Wednesday.

ESPN previously said that the service would make its debut in the fall.