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Emitrr raises $4 million to expand its automation offering to local businesses – TechCrunch


Large and medium-sized enterprises and enterprises are increasingly adopting and offering software-as-a-service platforms as they seek to increase revenue and translate growth into greater efficiency. Today, a young startup, Emitrr, aims to bring the benefits of this model to local small businesses in the United States. Emitrr claims to help small businesses by automating things like appointment reminders and review builds. On Tuesday, the startup, led by two Indian co-founders, announced that it had raised $4 million in a pre-Series A round to expand its automation solution into the US market.

Chiratae Ventures, headquartered in Bengaluru, led Emitrr’s funding round, which also attracted participation from Venture Highway, FortyTwo VC and Axilor Ventures.

“We are basically automation software like business text messaging software and automation software for local businesses in the US,” said Anmol Oberoi, founder of Emitrr, in an interview with TechCrunch.

Emitrr, founded by Oberoi and partner Pulkit Gambhir in December 2020, says more than 150 local businesses in the United States use its platform. These businesses range from single-location healthcare practices to multi-location home service businesses. The startup also has a few small business customers in Australia and Canada.

Anmol Oberoi (left) and Pulkit Gambhir (right)

The Delaware-based startup caters to global markets and has no customers in India, but employs a team of 25 people — most of whom work remotely from Tier Two and Tier Three cities — in the market. south asian.

Emitrr works with over a thousand vertical CRM platforms that local businesses often use to solve customer management operations. Oberoi said Emitrr has so far built seven to eight different automation models that run on short messaging service (SMS).

Local health centers, dentists, and home service providers can use these automation templates to send their clients appointment reminders and service follow-ups for feedback and ratings. Oberoi told TechCrunch that while Emitrr is heavily targeting healthcare and home services, it has started to attract clients from real estate, salons, restaurants and other different verticals.

It is remarkable that Emitrr uses traditional text messages on WhatsApp for its tasks. Oberoi said users in many markets, including the United States, Australia and Canada, still prefer using SMS over third-party offers, but added that it’s within reach for the startup to Quickly adopt WhatsApp or any other instant messaging service on the platform.

Emitrr raises $4 million to expand its automation offering to local businesses – TechCrunch

Emitrr brings automation to business communication

“Our platform can be used by any local business around the world,” he said. “We are automating the tasks performed by the receptionists who sit in the dental office and the front desk manager who sits in the restaurant.”

Since Emitrr sends and receives messages to customers directly from businesses, it often deals with sensitive information. Oberoi said that there is system-wide encryption to ensure the security and safety of data processed by the platform.

“Our incoming and outgoing text messages are fully encrypted,” he said. The company also complies with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) to protect sensitive patient health information from disclosure without the consent or knowledge of the patient.

“We have a single-tenant architecture, so if a trade-off occurs, even then the trade-off will only happen for one customer — not for the hundreds of customers we have,” Oberoi said.

Emitrr is not alone in selling automation platforms for business communication. Companies such as Weave and Podium operate in the same space and target small businesses.

Oberoi claimed that Emitrr had a cost advantage over the competition and could identify many problems that its main competitors were not solving in the market. “It’s primarily the product and the support that allow us to drive customers away from Weave and Podium,” he said.

With the new funding, Emitrr plans to deepen the platform to expand its range of automation and solve 15-20 problems for small businesses. It also aims to double its go-to-market movement.

“Pulkit and Anmol bring deep domain knowledge and we are pleased to partner with them on their growth journey of building and delivering practical real-world applicability and use case solutions,” said Venkatesh Peddi, Managing Director and Partner of Chiratae Ventures, in a statement. .

Prior to the new round, Emitrr had raised approximately $495,000 from Venture Highway, Axilor Ventures, and select angel investors.

“Small, local businesses like your local dentist or salon, in the United States and globally, have a unique set of challenges, including lack or very little digitization of customer-facing workflows,” said said Samir Sood, founding partner, Venture Highway. . “The ability to maintain high service standards with little or no human contact, in a costly labor environment, is a key problem waiting to be solved. The founders have unique ideas about the space and have a clear vision of how to produce the entire customer journey and improve the customer experience for these companies – Emitrr is building a ‘go-to’ solution,” said said Sood.

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