As you can see from the Mickey Mouse-shaped disco ball in the photo above, Season 31 of “Dancing with the Stars” (DWTS) premiered on Disney+ last night. It was the first time the streaming service had broadcast a television show live. With instances of live TV apps stalling in the sports streaming space (looking at you DirecTV!), it’s fair to say that Disney+ has felt the pressure to provide a smooth streaming experience for subscribers.
For the most part, Disney+’s livestream of “Dancing with the Stars” had minimal hiccups. Aside from a few minor lags and lags, the livestream performed well when we tested it Monday night on our Amazon Fire TV, PlayStation 4, Roku, and desktop computer.
But we won’t let Disney+ congratulate each other just yet.
We also watched the livestream last night on an iPhone and had the same issue. At one point during the premiere, the Disney+ app failed to load and all that was displayed was a blue screen with the Disney+ logo.
However, this did not seem to be a widespread problem. A Disney+ spokesperson told TechCrunch, “we haven’t encountered or seen any spikes or reports of any issues on our end.”
Although a portion of customers have experienced issues, it is important that Disney+ provides all mobile users with a satisfying experience. In April, Sensor Tower found Disney+ to be among the top three most used mobile streaming apps.
Some studies also indicate that more consumers, especially younger consumers, are using their phones to stream live content. Data intelligence platform Apptopia reported that 80% of 18-24 year olds, 84% of 25-34 year olds and 55% of 55-64 year olds watch streaming videos on mobile.
It’s also worth noting that one potential reason why Disney+ didn’t have a major crash is that there may not have been a large influx of viewers flocking to the streamer to watch a franchise. almost 17 years old who in recent years has had low grades.
When Disney-owned broadcast television network ABC announced it was scrapping “Dancing with the Stars” after 30 seasons, the show moved “DWTS” to Disney+ in hopes of bringing in more viewers. older people on the service while making the show appealing to younger people.
It’s possible that many “DWTS” fans were disappointed after hearing that their beloved show was leaving television. According to Nielsen, the median age of Dancing With the Stars viewers is 63.5. However, Nielsen previously reported that only 9% of Disney+’s domestic subscriber base is 55 or older.
Additionally, much of the show’s target audience is unlikely to subscribe to the kid-friendly service just to see a show. Nearly 60% of consumers aged 55-64 prefer TV to streaming.
It’s also doubtful that “Dancing with the Stars” will appeal to younger Disney+ subscribers. Twenty-three percent of the streamer’s subscriber base are between the ages of 18 and 34, according to Nielsen. This same demographic made up the smallest portion of “DWTS” viewers during Season 29, with an average rating of 0.95.
It will be interesting to see how “Dancing with the Stars” holds up on a streaming service. No viewership numbers have been reported yet, so it remains to be seen how well the premiere on Disney+ fared last night.
Regardless of whether Gen Z’ers or Millennials decided to watch the show last night, it’s painfully obvious that “DWTS” is doing its best to be hip. Charli D’Amelio, the 18-year-old TikTok star with over 145 million followers, was this season’s youngest contestant.
Disney+ first tested its live-streaming capabilities in February, then with its “Harmonious Live!” in June.