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Disney Creates Task Force to Explore AI and Cut Costs


Reuters was first to report Disney plans to create an internal task force to harness artificial intelligence technology to cut costs and develop new products, while battling unions trying to limit the use of the technology. AI is set to touch every corner of the entertainment conglomerate and insiders have given Reuters exclusive insight into its ambitions.

Market impact

Bob Iger, now in his second term as Disney CEO, made technology adoption one of his top three priorities when he was first named CEO in 2005. AI can be seen as a tool to control soaring film and TV production costs, which require massive box office returns just to break even.. AI has become a powder keg in Hollywood, where writers and actors see it as a existential threat to jobs.

Article tags

Topics of interest: Technology

Type: Best of Reuters

Sectors: Technology

Regions: Americas


Types of earnings: Speed

Types of stories: Exclusive / Scoop

Media Types: Text

Customer impact: Important national history


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