August 11, 2023, 1:06 p.m. 1 minute
Reuters was first to report Disney plans to create an internal task force to harness artificial intelligence technology to cut costs and develop new products, while battling unions trying to limit the use of the technology. AI is set to touch every corner of the entertainment conglomerate and insiders have given Reuters exclusive insight into its ambitions.
Bob Iger, now in his second term as Disney CEO, made technology adoption one of his top three priorities when he was first named CEO in 2005. AI can be seen as a tool to control soaring film and TV production costs, which require massive box office returns just to break even.. AI has become a powder keg in Hollywood, where writers and actors see it as a existential threat to jobs.
Topics of interest: Technology
Type: Best of Reuters
Countries: UNITED STATES
Types of earnings: Speed
Types of stories: Exclusive / Scoop
Media Types: Text
Customer impact: Important national history