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Disney CEO thinks his theme parks are too expensive: WSJ


  • The Disney CEO was alarmed by rising prices at his theme parks, The Wall Street Journal reported.
  • Bob Iger made a surprise return as Disney CEO on Sunday, returning less than a year after leaving the company.
  • Daily admission prices to Disney theme parks have increased to $189 this year.

If you feel like day-to-day expenses have gotten too expensive over the past two years, you’re not alone.

Disney executive Bob Iger thinks prices at the company’s theme parks have gotten too high, The Wall Street Journal reported Wednesday, citing people close to him.

Iger, who took over the CEO job on Sunday after leaving the company less than a year ago, complained at length to friends about the decisions of his successor, Bob Chapek, according to the newspaper. He’s been pissed off about price hikes at Disney parks, which include Walt Disney World, Disneyland and others, sources told the Journal.

Iger, who led Disney from 2005 to 2020 and served as chairman until the end of 2021, said Chapek was focusing on Disney’s streaming business at the expense of the company’s other divisions, including theme parks. and television, the people said.

“He kills the soul of the company,” Iger reportedly said.

Disney did not return a request for comment.

It is not clear what prices Iger was referring to. Ticket prices have increased this year, as well as the cost of concessions. Disney also said it earned more from hotels. Chapek told investors in May that people were spending 40% more at Disney theme parks than before the pandemic.

This month, Walt Disney World announced that daily admission prices will increase starting Dec. 8. Currently, the most expensive ticket is $159. Soon it will be $189. The cost of annual passes will also increase.

This year, Disney also increased daily and annual ticket prices at the Disneyland Resort in California and increased the cost of its line-skipping add-on, Genie Plus.

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