Traci Bourque-Johansson and her teenage sons Ayden, Luke and George, used to give the potted sauce to teachers and neighbors as a gift. Animal-loving Luke decided one year ago that he wanted to raise funds to save rhinos from extinction instead of receiving gifts. Then he decided he wanted to do more and the family business 3SonsFoods was born.
They first started making their creamy and addicting sauce, called Diablo Verde, in a commercial kitchen in Katy. A dollar from every jar sold supports rhino conservation efforts.
At first, twelve HEB stores started selling their brand. Then, in 2019, the family was selected as Grand Champions in HEB’s Quest for the Texas Best contest and won $ 25,000 as well as a featured placement in HEB stores around the state as the Texas Best Primo Pick.
Since then, Diablo Verde has expanded to more than 500 stores across the country, including Wal-Mart, and two stores internationally. The Johansson family has also launched a new vegan line, Diablo Vegan, which supports wolf conservation efforts at St. Francis Wolf Sanctuary in Navasota, Texas.
Diablo Verde and Diablo Vegan, some in soft, medium, and warm, are all-natural and keto-friendly.
To purchase Diablo Verde products, visit 3sonsfoods.com