A day after a historic vote confirmed Ketanji Brown Jackson as the first black woman on the Supreme Court, the Democratic Senate Campaign Committee will launch a hyper-targeted digital ad campaign aimed at potential black voters in five battleground states.
The ads, which are set to begin Friday in black media in states where Senate races are competitive, argue for Democrats to maintain control of the Senate. The message hits out at Republicans for trying to block Jackson’s confirmation.
“Senate Republicans tried to stop him. We must stand up for the Democratic Senate,” reads the ad, first provided to NBC News.
Ad buying, which is small — four figures — includes “takeovers” of ads on the homepage of black media websites. It should start on Friday in The Atlanta Voice in Georgia, The Jacksonville Free Press in Florida, The Triangle Tribune in North Carolina, The Philadelphia Tribune in Pennsylvania and the mail from Milwaukee in Wisconsin. The ads must run for two weeks, a spokesperson for the campaign committee said.
“If Senate Republicans had succeeded, Justice Jackson, an exceptionally qualified jurist and the first black woman to serve on the Supreme Court, would not even have been heard from,” Freedom spokesperson Alexander Murphy said in a statement. communicated.
Murphy called Republican attacks during the confirmation process “ridiculous” and said Thursday’s vote underscored the stakes in the midterm elections.
“They will only energize black voters to help protect and expand the majority of Democrats in the Senate in November,” he said.
The Senate voted 53-47 to confirm Jackson. All 50 Democratic caucus members supported Jackson, along with three Republicans – Susan Collins of Maine, Lisa Murkowski of Alaska and Mitt Romney of Utah.
Vice President Kamala Harris, the first black woman elected to her position, presided over the vote.
Jackson is to be seated this summer following the official retirement of Judge Stephen Breyer.