After ditching the traditional look of Dell XPS laptops in favor of the polarizing design of the XPS 13 Plus released in 2022, Dell is killing off the .
This means no more Dell XPS clamshell ultralight laptops, 2-in-1 laptops, or desktops. Dell is also eliminating its Latitude, Inspiron and Precision brands, it announced today.
In the future, Dell computers will either carry only the Dell brand, which Dell’s announcement today described as “designed for play, school and work”, the Dell Pro brand “for productivity of professional level”, or Dell Pro Max products, which are “designed for maximum performance. » Dell will launch Dell and Dell Pro branded displays, accessories and “services,” it said. The Pro Max line will include laptops and desktop workstations with professional-grade GPU capabilities as well as a new thermal design. .
Dell says its mid-range Pro line emphasizes durability, “withstanding three times more hinge cycles, drops, and shocks from regular use than competing devices.” The statement is based on “an internal analysis of several durability tests performed” on the Dell Pro 14 Plus (released today) and HP EliteBook 640 G11 laptops conducted in November. Also based on internal testing conducted in November, Dell claims its Pro PCs improve “airflow by 20 percent, making them the quietest commercial laptops Dell has ever made.”
Within each range are the basic models, the Plus models and the Premium models. In a blog post, Kevin Terwilliger, vice president and general manager of commercial, consumer and gaming PCs at Dell, explained that the Plus models offer “the most scalable performance” and that the Premium models offer “the ultimate plus ultra in terms of mobility and design.”
Thanks to these naming conventions, old Dell users could pretty much equate the XPS laptops with the new Dell Premium products.
“The Dell portfolio will expand later this year to include more AMD and Snapdragon X Series processor options,” Terwilliger wrote. “We will also introduce new devices in the Basic Tier, which offers everyday devices with effortless use and convenient design, and the Premium Tier, which continues the XPS legacy loved by consumers and prosumers.”
Meanwhile, the base Dell Pro models resemble Dell’s now-defunct Latitude line, while its Precision workstations may better align with 2025’s Dell Pro Max offerings.
