Deep River potato chips to pay out customers after class-action lawsuit

Food label crusaders have come for Deep River Snacks.

Customers who purchased Deep River potato chips labeled with “Non-GMO Ingredients” in the past eight years might be eligible for monetary payment from a class-action settlement.

Old Lyme Gourmet Co., the parent company of Deep River Snacks, reached a settlement in a class action lawsuit that alleged the company labeled certain chip bags with the “Non-GMO Ingredients” graphic, misleading consumers.

The Rankins v. Old Lyme class-action lawsuit claims that labeling the products with this graphic implies to that they were certified by a third party, such as the Non-GMO Project, as being free of genetically modified ingredients.

Old Lyme Gourmet Co. denies the allegations.

The court has not yet decided who is in the wrong, but anyone who purchased potato chips sold under the Deep River brand name labeled with the “Non-GMO Ingredients” graphic from Feb. 2, 2017, through Dec. 6, 2024, can receive money from the settlement.

To file a claim, visit the class action’s website and click on “Start Your Claim.” Claims are being accepted until July 28, 2025.

According to the website, those who submit a valid claim will be eligible for the following:

• Valid Claim with Proof of Purchase: If you submit a valid claim with proof of purchase for each product claimed, you will receive $5 for the first product and $0.50 for each additional product. There is no limit to the amount of products you can seek payment for if proof of purchase is provided for each claimed product.
• Valid Claim without Proof of Purchase: If you submit a valid claim without proof of purchase, you will receive $5 for the first product and $0.50 for each additional product, up to a maximum of 10 additional products.

Each household is limited to submitting one claim form.