The Dave and Buster’s arcade, sports bar and restaurant will allow customers to bet on its games, like Skee-Ball through its app.
The entertainment channel on Tuesday announced a partnership with Lucra, which makes gamification software, to offer the betting feature to Dave and Buster’s guests.
The channel’s five million loyal members can compete with other arcade users to win rewards and what it describes as “exclusive perks.”
The technology will be available at all 223 Dave and Buster’s locations across the United States, meaning friends will be able to bet against each other on who will sink the most baskets while playing Hot Shots, for example.
“We are excited to work with Lucra to bring this exciting new gaming platform to our customers,” Simon Murray, senior vice president of entertainment and attractions at Dave and Buster’s, said Tuesday. “This new partnership provides our loyal members with unparalleled real-time gaming experiences and reinforces our commitment to continuing to improve our customer experience through innovative and cutting-edge technology.”
Neither Dave & Buster’s nor Lucra immediately responded to CBS MoneyWatch’s request for comment on how much guests can bet at a time.
Betting on professional sports has become a multi-billion dollar industry, while social betting platforms have also emerged, allowing people to bet with virtual currencies. Some critics say they can encourage young people to develop bad habits or even problem gambling.
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