“A Minecraft film”, based on the second best -selling video game of all time after Tetris, was released on Friday and received very mixed criticism: from positive scathing.
But industry experts said that the audience on business would likely flock to cinemas anyway.
“Minecraft” is the last video game to be suitable for the big screen. While “Doom” from 2005 and “Super Mario Bros.” From 1993 “in 1993” in 1993 “were critical and commercial failures, more recent efforts proved to be lucrative.
In 2023, the film of “The Super Mario Bros” reported more than a billion dollars, despite negative criticism, and “The Last of Us”, which was presented on HBO that year, won eight Emmys – showing that game adaptations can succeed.
But the criticisms of “A Minecraft Movie” which fell on Wednesday before its release did not chop the words. The film, with Jack Black and Jason Momoa, follows a group of adults and children who are drawn through a portal to the world of Minecraft and must try to find their way.
While some criticisms praised Momoa’s performance and said that the film was fun and had great comic moments, others called it generic and boring.
Nich Schager, a critic of Daily Beast, described the film as “an absolute disaster that even game fans will hate”.
A review by Jasmine Valentine, critic of the video game and the Dexerto entertainment website, has become viral after calling “the worst film of the year”.
Regardless, Deadline and Variety reported this week, quoting name-free box office follow-up, that the film should be gross between 130 and $ 150 million worldwide during its opening weekend. It costs $ 150 million to win.
This would make it the biggest highest beginnings in a Western film in 2025, although in a particularly mediocre year for the box office so far.
This could be due to the fact that “a Minecraft film” arrives at Sweet Spot to call on parents and children, Rob Mitchell, director of theatrical ideas of the Cinematographic Industry Research Company, Gower Street Analytics, told Business Insider.
It is “a film of older generations could know intellectual property, but this is appropriate and fun for children. It has a” family public “appeal because everyone can go,” he said.
“The moment, at the start of the Easter holidays in many countries, is also excellent,” he added, because children will have time to fill during the spring holidays.
Jezz Vernon, producer of films based in London and lecturer in cinematographic and industrial studies at the University of Exeter, in the United Kingdom, said that parents will look for “profitable” activities to entertain their children and themselves.
“A Minecraft Movie” features Jack Black, Jason Momoa and Sebastian Hansen.
Warner Bros. courtesy.
“The character from Jason Momoa to Minecraft is aesthetically” stuck “in the 80s, who will go through a 12-year-old child as a reference-but is a nostalgic dose of humor for the adult public,” he said.
It is therefore unlikely that bad criticism, or even good, make a big difference at the box office. “Electronic word mouth” is more important when it is a film becoming a profitable success to trigger the consequences, said Vernon.
“Although the angle taken for the film is not likely to please all players, they will probably decide according to marketing, not criticism, so it is a large potential public,” added Mitchell. What would be a concern is if the general does not like him, which could lead to a sharp drop in ticket sales after the first week.
“Marketing can only build the initial opening weekend – but the more long -term success of a film is all word of mouth,” said Vernon.
Negative criticism critics can of course coincide with a flopping film, like Disney’s “snow white” remake, successful marketing towards children who find it difficult to break even after the first in the first month.
But “Snow White” has been mired in several controversies in the past two years, and the intellectual property on which it is based is much older and “less connected to its current basic audience” than Minecraft, said Mitchell.
Critics may not like unanimously “a Minecraft film”, but it could be the thing to give a boost to the film industry in the period of the summer blockbuster season.
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