Costco buyers go big with 100 -inch televisions, says the financial director

• There was no pinching for some Costco vacation buyers.
• Costco’s financial director says his 98 and 100 inch televisions sold “very well” during the holidays.
• Massive televisions have drawn a lot of attention to Tiktok and mark an example of how the Gros club calls on richer members.

Costco buyers become large And Go home – with huge 100 -inch televisions.

It is according to Costco’s financial director and executive vice-president Gary Millechip, who said that massive televisions were a success during the holidays.

“Our buyers continue to bring new and exciting articles to great values,” he said in the quarterly call for the company on Thursday. “This included consumer -public electronics products such as 98 -inch and 100 inch televisions, severe freak and game computers, which all worked very well during the holiday season.”

Costco currently offers several 98 and 100 inch televisions, Brands TCL, Samsung, LG and Hisense. Online, their prices to date vary from $ 1,499.99 for a TCL 98 -inch TV at $ 3,499.99 for a 98 -inch TV from Samsung.

Massive televisions attracted a lot of attention to social networks for obvious reasons, including Tiktok, where people have shared vacation videos of gargantuan boxes.

A Tiktok account, called Costco Wonders, obtained 6.5 million views for a video asking: “Is this agreement worth it ???” They showed the 100 -inch hoissense television with a price in a price of $ 1,649.99.

Selling mega televisions is only one ways that Costco welcomes richer members, although it is better known to offer bulk discounts for consumers more concerned about the budget.

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President of Costco, Hamilton “Tony” James said The director general magazine last month that “wealthy people like it very much”.

“Most members are average income salons nationally, but we also have easy members with the average income twice. This gives us the ability to do remarkable things,” said James.

“From the start, we have always known that we could move everything in volume if the quality was good and that the price was excellent-Rolex Watches, Dom Pérignon, diamonds of 10 karat,” he added. “A Porsche dealer in Seattle put her cars on the floor of a Costco, and they sold in a week.”

Costco more sumptuous offers Over the years, there have been found finds such as a Diamond ring of $ 400,000Bugatti electric scooter and an interior sauna of six people.

In the second quarter tax of Costco, the increase in store visits generated solid quarterly incomes for Costco, but the company missed the expectations of profits and its shares slipped in the trade after opening hours.

Millerchip said that the company had reduced the additional inventory in the face of uncertainty around prices, fueling the cost of the supply chain during the quarter.

CEO Ron Vachris said the impact of prices would be difficult to plan, but stressed that the company would try to minimize price increases for customers. He added that less than sixth of Costco products sold in the United States are imported from China, Mexico and Canada, which are among the biggest tariffs of President Trump.