Consumers Force C-Suite Transgender Retreat
THE the wall street journal warns the leaders of the C-suite that their daytime adventures in waking politics can cost them their annual bounties.
“In most of these C-suites, they’re like, ‘We don’t want to be next,'” Jim Fielding, former senior retail executive at Claire’s Stores and Disney Stores, said in a June 6 post. : titled “Companies that have embraced social issues have doubts”.
“A single step can turn a social media storm into a corporate crisis that cripples businesses and destroys careers,” the article reads, adding:
Over the past decade, corporations have become more vocal on causes such as immigration, access to the vote, abortion, gay rights and racial equity, often adopting positions shared by progressive. Many leaders said they felt pressured by employees or customers to express an opinion on issues that impact the company.
What is changing now, according to corporate executives and advisers, is that conservative groups and political leaders are pushing back against companies with greater force. Consumers are also more openly expressing their frustration with companies expressing views in ways that some don’t appreciate.
Over the past month, social media storms have helped kill an estimated $10 billion in market value at tuck-friendly Target retail stores and an estimated $20 billion at Dylan Mulvaney’s Bud Light partners at Anheuser. – Busch.
Dylan Mulvaney has become the new Bud Light brand ambassador. 🍺
The beer brand even made a special edition Dylan Mulvaney Can to celebrate his 365 days of youth.
(It’s not an April Fool’s joke, it’s actually real)
🍺🍻🍺😒🍻🍺🍻 #dylanmulvaney #trans #transgender pic.twitter.com/xuu87WxrvZ
— Oli London (@OliLondonTV) April 1, 2023
The huge losses will slash corporate bonuses for all C-Suite executives and managers — not just the few executives who have championed populist boycotts.
Ordinary shareholders have been pushed back from economic precipices by politically active middle managers, usually working hand-in-hand with woke CEOs and pro-diversity investors on Wall Street.
But some companies avoid consumer pushback, in part because they are niche sellers to mostly progressive buyers.
For example, outdoor retailer North Face touted a joint marketing campaign with a “drag queen” impersonator, but did not elicit a backlash. The backlash did not appear likely because consumers who would object to the marketing are already shopping at other stores, such as Cabela or Carhartt.
These dodges are cited by networks of political advocates to call for even more Fortune 500 political advocacy:
“This is not the end of LGBT marketing. It’s the end of amateurism in LGBT marketing,” said Fabrice Houdart, who consults with Fortune 500 companies and runs an organization for LGBT board members. He said senior leaders should consult with marketing, legal and communications teams, as well as employee resource groups, such as an LGBT employee group, as well as human rights advisers. They have some.
“I see that my [corporate] customers are more cautious,” said political lawyer Houdart.
This is what leftism does to you https://t.co/w3NfqI5Xii
— Libs from TikTok (@libsoftiktok) May 31, 2023
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