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Computex 2024: Nvidia upgrades its AI chip, while AMD and Intel try to catch up

Nvidia unveiled its next generation of artificial intelligence chips at Computex to succeed the previous model, announced a few months earlier in March. Nvidia CEO Jensen Huang, who is like a rock star at this year’s Computex, announced the new AI chip architecture, dubbed “Rubin,” at a conference in Taipei.

Nvidia has committed to releasing new AI chip models at a “year-long pace,” as Huang put it. But the move from Blackwell to Rubin happened in less than three months, underscoring the competitive frenzy in the AI ​​chip market and Nvidia’s desire to maintain its dominant position. Additionally, two major competitors are scrambling to catch up. The Rubin chip platform will have new GPUs that can help train and launch AI systems. And will also come with other new features like a central processor called “Vera.

On the other hand, AMD also announced new artificial intelligence chips as it seeks to establish itself as a leader against competition from companies like Nvidia.

“AI is our number one priority,” AMD President and CEO Lisa Su said at the Computex technology conference in Taipei. “We are at the start of an incredibly exciting time for the industry as AI transforms virtually every business, improves our quality of life and reshapes every aspect of the IT market.

The Ryzen AI 300 series for next-generation AI laptops was launched at this event. The range could directly compete with Intel’s Lunar Lake and Qualcomm’s Snapdragon X. And in partnership with Microsoft, these chips will power laptops equipped with the tech giant’s Copilot AI chatbot.

Su also revealed the new Ryzen 9000 series for desktops, calling them “the world’s fastest consumer PC processors” for gaming and content creation. Both lines are expected to launch in July. This comes less than two months after AMD’s

Announcing new processors capable of running AI workloads in April: the Ryzen Pro 8040 for laptops and the Ryzen Pro 8000 for desktops.

While Nvdia’s leather-clad rock star Huang didn’t announce any game-changing products, he did paint a picture of a maturing ecosystem of partners and developers that will take AI to the next level, enabling PC , robots, industrial applications and collaboration platforms. this will undoubtedly improve productivity. This is something that has been observed throughout the Computex workshop.

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And then chipmaker Intel announced new artificial intelligence chips for data centers on Tuesday, as it looks to take on rivals Nvidia and AMD, which showed off their upcoming chips over the past two days.

The Intel Xeon 6 processor will deliver better performance and power efficiency for high-intensity data center workloads compared to its predecessor, CEO Pat Gelsinger said at the Computex technology conference in Taiwan.

The announcement comes after rival Nvidia launched new AI chips on Sunday and Monday respectively, as the three companies battle for top spot in the fast-growing sector.

It also comes six months after Intel launched its 5th generation Intel Xeon processors for data center workloads and two months after announcing the Gaudi 3 processor for training and deploying AI models.

Intel also revealed Tuesday that prices for the Gaudi 2 and Gaudi 3 AI accelerators are lower than competing chips.

“Customers are looking for high-performance, cost-effective AI training and inference solutions. They want to have a choice. Gelsinger said at the event.
Intel also revealed architecture details for its upcoming Lunar Lake processors. The Lunar Lake chips, expected to ship in the third quarter, will compete with chips from Nvidia and AMD designed specifically for AI PCs.

Intel is trying to catch up with Nvidia and AMD, after being largely on the sidelines of the AI ​​boom.

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