Companies increasing prices due to Trump prices

Companies could – and already – start to increase the prices of Americans in response to the latest series of Prices by President Donald Trump.

While companies are increasing prices for many reasons, some blamed rates on prices long before Trump’s so-called “Liberation Day”. Now that he has announced prices on the countries in F180 in addition to a reference rate of 10% on all imports, more prices increased advertisements will surely follow. Cars, in particular, have been an area of ​​interest since Trump announced a 25% rate on all imports of cars in the United States.

“On April 2, 2025, we will forever remember when the day the American industry is reborn, the day of destiny of America was recovered and the day we started to make America rich,” said Trump during his remarks.

Some economists have said that Trump’s prices – and uncertainty with its overall commercial policy – could lead companies to increase the prices of the goods they produce. “Companies and consumers are shaken by this approach,” said Heather Boushey, an economist who sat on the council of economic advisers of former president Joe Biden.

At the end of 2024, some companies warned that they would consider increasing prices on consumers if Trump implemented his vast pricing proposals. If they are always possible that they can absorb some of the costs of prices, here are the companies that have warned of price increases.

Autozone

Philip Daniele, CEO of Automobile Autozone, told analysts a profits call in September that pricing policies had “reflected and flowed over the years”, and if Trump has implemented more prices “, we transmit these tariff costs to the consumer.”

“We generally increase prices before that,” said Daniele, adding that prices would gradually settle over time. “So that is historically what we have done,” he said.

The price of 25% of Trump on car imports should increase manufacturing costs from $ 4,000 to $ 12,000.

Columbia Sportswear

Tim Boyle, CEO of Columbia Sportswear, told analysts during a call for results in October according to which the company was “very concerned about the taxation of prices”.

Boyle also told the Washington Post in October that the company “had to increase prices”.

“It will be very difficult to keep the products affordable for the Americans,” he said. He later declared in a February interview with CNBC that “we need a certain deposit on what was going to happen” before making price changes.

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Stanley Black & Decker

Donald Allan, the CEO of the manufacturing company Stanley Black & Decker, told analysts during a call for results in October that the company had assessed “a variety of different scenarios” to plan new prices under Trump.

“And obviously, leaving the door, there would be price increases associated with the prices we put on the market,” said Allan, adding that “there is generally a certain type of delay given the processes that our customers have around the implementation of the price”.

Allan later said during a February call for results: “Our approach to any price scenario will be to compensate for the impacts with a mixture of supply chain and pricing actions, which could drag the formalization of tariffs for two to three months.”

Walmart

Walmart’s financial director John David Rainey told CNBC on November 19 that the company would probably increase prices if Trump’s pricing proposals were implemented.

“We never want to increase prices,” he said. “Our model is low prices every day. But there will probably be cases where prices will increase for consumers.”

The CEO of the company, Doug McMillan, said during a February call for results that “prices are something we have managed for many years, and we will continue to manage this”.

Best purchase

The CEO of Best Buy, Coririe Barry, said when Trump’s pricing plans were to increase prices.

“Trade is extremely important for our company and industry. The consumer electronic supply chain is highly global, technical and complex,” said Barry. “We expect our suppliers throughout our assortment to adopt a certain level of tariff costs to retailers, making price increases for American consumers most likely.”

Target

Target CEO Brian Cornell told CNBC in an interview in March that the 25% pricing plan on Mexico and Canada’s goods would likely lead to an increase in prices for products.

“These are categories where we will try to protect prices, but the consumer will probably see price increases in the coming days,” said Cornell.

Volkswagen

According to a service note reported by Automotive News, Volkswagen said that it would place import costs on vehicles made outside the United States in response to the 25% of Trump on car imports.

The company said it would provide more details on its price changes in response to prices by mid-April.

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