Comcast will offer a new bundled streaming service where customers can watch content from Apple TV+, Peacock and Netflix in one place, the company’s chief executive said Tuesday.
Comcast CEO Brian Roberts did not give an exact price for the package, which will be called StreamSaver, but said it would be a “significantly reduced price” compared to other services. streaming. StreamSaver will launch this month, Roberts said at a MoffettNathanson investor conference, but did not give an exact date.
“We’ve been bringing video together successfully and creatively for 60 years,” Roberts said at the conference. “And so, this is the latest iteration of that and I think it’s going to be a pretty compelling package.”
Apple TV+ alone now costs $9.99 per month, up from $6.99 last year. Apple’s TV arm contributed to record revenues in the company’s services sector, The Hollywood Reporter reported last year. NBC’s Peacock, launched in July 2020, has 34 million paying subscribers and includes programming from Bravo, Hallmark, WWE, NBC Sports and NBC, among other channels. The service costs $5.99 per month.
Netflix, which reached critical mass and profitability well before its streaming competitors, continues to reign supreme with more than 260 million subscribers worldwide. The service costs between $6.99 and $22.99, depending on the subscription.
Apple, Comcast and Netflix did not immediately respond to a request for comment Tuesday.
StreamSaver is the latest in a growing trend of streaming packages created this year by major streaming services teaming up. Entertainment and media giants have struggled to turn a profit on streaming, given the high costs of producing original content in the highly competitive video-on-demand market. Another issue plaguing streaming content providers is inconsistency in subscription revenue due to customers frequently adding and dropping platforms based on their cost and programming.
Disney and Warner Bros. Discovery have announced that they will offer a package including Disney+, Hulu and Max this summer. Users of the new plan will have access to content from ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight and Warner Bros.
Under a separate combination, ESPN, Fox Corp. and Warner Bros. Discovery announced earlier this year the launch of an application this fall which will bring together most of their respective sports content to US users.
Apple TV+ and Paramount+’s intentions to consolidate their services were first reported by Fortune in December, although no such plan has ever been officially announced by either company. Bob Bakish, former CEO of Paramount resigned from office in Aprila major leadership change at the media and entertainment company as it considers a potential merger or sale.
Despite the merger announcement, Comcast’s stock price remained stable Tuesday, trading at around $40 per share.
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