Coffee Mate says that Piña Colada sales can take off after White Lotus

The Marketing team of Coffee Mate entered action after the final of “The White Lotus” was broadcast on Sunday evening, creating a semi-viral post to respond to a key moment in the series.

The Coffee Creamer brand worked with the successful HBO series on two limited edition flavors before the last season: Piña Colada and Thai Iced Coffee. Although the Crémier himself did not appear in the series, the coconut cocktails played a main role in the last episode of the series.

In episode eight, the well -swimming financial dad, Tim Ratliff wants to prevent his family from discovering the truth about the tangled disorder in their business. Then Ratfliff has a last -minute heart change, eliminating the glass from the hand of his eldest son. Later, his younger son dies almost after using the unwashed mixer to make a protein drink.

Monday, Coffee Mate published a photo of his flavor of Piña Colada with the text “Well, it’s clumsy” and a sweat emoji legend on his Instagram page. The message obtained more than 1,000 likes on Tuesday evening, a big leap of the typical photos of Coffee Mate, and the brands stood up in the comments. Pringles echoed the slogan of Ratliff’s wife – “Piper Nooooo” – and Welch fruit snacks repeated Ratliff: “Coconut milk is off !!”

Daniel Jhung, president of the Coffee and Beverage Division of Nestlé USA, who owns Coffee Mate, said that season three and his surprise final should increase sales.

“The current show week after week helps driving the buzz for flavors. So they are both doing very well on the market in the first quarter,” said Jhung in an interview with the Wall Street Journal published on Tuesday. “But I suspect that next week, when I take the sales data, that the flavor of Piña Colada will see an elevator a little while people try it, just for the appearance of novelty.”

JHUNG said the screenwriters of the show had kept the details under the Wraps.

“With hindsight, we showed the different flavors, and the fact that the team” The White Lotus “was like” Oh, you know, Piña Colada is a very good idea, you should go in this direction “-this is now a meaning,” he said.

The company did not immediately respond to a request for comments.

Brand collaborations – and disputes

Brand collaborations with successful television programs and films take off while marketing specialists are trying to start an audience beyond traditional advertising on impressions and social media.

Last year, Target and Stanley published a limited edition collaboration for the successful musical “Wicked”. The collection included cups in Elphaba Green and Glinda Pinkwhich sold before the release of the film.

Around Barbie Movie, eagerly awaited from Mattel, dozens of brands, including Airbnb, Cold Stone Creamery, Zara and Crocs, launched themed products.

Other shows have become thugs.

In 2022, the stationary bicycle manufacturer already in fashion peloton took advertising success when he was presented in the first in the television series “Billions”. During the episode, one of the main characters, Mike Wagner, has a heart attack while using a peloton bike.

The scene was broadcast just a few weeks after the release of the Restart of “Sex and the City” by HBO, in which a main character, M. Big, has a fatal heart attack After using his peloton bike in the first episode.

At the time, Peloton said in a statement that he had not accepted the use of his brand or intellectual property on “billions” and had provided no equipment for the episode. The exercise company Gear said that it was aware that its bike would be used the restart of “sex and the city”, but said that it was not aware of the scenario and the context because HBO had not disclosed it.