China’s ‘deepfake’ rules will come into effect on January 10

SHANGHAI — China’s new rules for content providers that alter facial and voice data will take effect from January 10, its cyberspace regulator has said, as it seeks to take a closer look at technologies and services say “deepfake”.

Cyberspace Administration of China (CAC) regulations released late Sunday provide for people to be protected from identity theft without their consent by deepfakes – images virtually indistinguishable from the original and easily used to manipulation or misinformation.

The CAC said the move was intended to reduce the risks that may arise from activities provided by those platforms that use deep learning or virtual reality to modify any online content, which the regulator calls “service providers of deep synthesis”, and also to promote the health of the industry. development.