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China’s Dark Myth: Wukong Mania Drives Sales of Sony’s PS5 Console and Other Gaming Hardware

He added that his physical store had received more than a dozen inquiries about PS5 availability on Tuesday.

Sony’s flagship store in Shanghai’s upscale Huangpu district saw its stock of six freshly delivered PS5 consoles sell out quickly on Tuesday, as a flood of shoppers helped push total sales that day above normal levels, according to store staff.

China’s Dark Myth: Wukong Mania Drives Sales of Sony’s PS5 Console and Other Gaming Hardware
Sony’s flagship store in Shanghai displays posters and other promotional materials for Black Myth: Wukong on August 21, 2024. Photo: Ann Cao

According to staff, buyers who place an order for a PS5 after Wednesday may have to wait up to a week to receive the highly sought-after console.

The platform recorded – without specifying the date – the highest number of transactions in a single day, exceeding 700 orders this month, as many sellers added the keywords “Black Myth” or “Wukong” to their product descriptions to increase traffic. Alibaba owns the South China Morning Post.

Within seven days preceding Black Myth: WukongPS5 launch, Sony PlayStation transaction volume Tmall The number of stores increased by more than 100% year-on-year, according to Alibaba data Taobao and Tmall Group.

The console also held the No. 1 position in “most wanted items” for video game equipment on Tmall for four consecutive days during this period.

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Will China’s First Triple-A Game, ‘Black Myth: Wukong,’ Reach Global Heights?

Will China’s First Triple-A Game, ‘Black Myth: Wukong,’ Reach Global Heights?

Strong demand for PS5 on the continent shows the potential for even bigger sales of the video game hardware when the anticipated release of Black Myth: Wukong For Microsoft‘s Xbox Series X and Series S consoles are released.

Li Shuyan, a master’s student at Hong Kong Baptist University, said he is considering buying Sony’s PS5 to fully enjoy the game. Black Myth: Wukong.

The hit title has given gamers across the continent a good reason to upgrade their gaming hardware.

For Windows players, run Bmissing Myth: Wukong smoothly on the digital gaming service Steam will likely require further investment.
Players will need a system equipped with at least IntelCore i5-8400 or Advanced Micro Devices‘(AMD) Ryzen 5 1600 processor and 16 gigabytes of RAM, as well as a high-performance graphics card such as Nvidia’s GeForce GTX 1060 6GB or AMD’s Radeon RX 580 8GB.
A young man plays Black Myth: Wukong as a crowd looks on in a store during the launch of the video game in Shanghai on August 20, 2024. Photo: AFP
In the first half of this year, around three-quarters of video game revenue on the continent was generated via mobile games Video games are played either on smartphones or tablets, and only 23% on desktop computers and Windows consoles, according to data from the China Audio-Video and Digital Publishing Association.

The immense popularity of Black Myth: Wukongcould, however, change this income structure.

The strong demand bodes well for the outlook for consumer spending in China’s video game market this year, which industry research firm Newzoo predicts will reach $45 billion.

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