new York
Cnn
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Chile is on fire.
Chile sales in open restaurants for at least one year increased 31% in the last quarter. It was the third consecutive trimester of the growth of two -digit sales of Chile, and the results led on Wednesday 16% the Mother Brinker International (EAT).
The growth of the restaurant chain has been fed by more customers visiting restaurants – not elevation prices in Chile. Pedestrian traffic to Chile increased by 20% in the last quarter, said the company.
Analysts sprang in Chile’s results during a call for results, offering congratulations to the company 11 times. An analyst said that the reversal of the company was “the best of all” in the catering industry, and another said that CEO Kevin Hochman “was going to write an excellent book on this subject.”
Once you fall behind more flashing restaurants, Chili’s returns with fries and chicken recipes looking for French and chicken, fast-like offers And Tiktok viral videos from customers separating its sticky mozzarella sticks.
Chili’s exploded on Tiktok with its “Triple Dipper” tray, which allows customers to choose from three appetizers – mozzarella sticks, southwest egg rolls and chicken wings – for less than $ 20 . The set has existed for decades, but Chili began to have it announced in a good place on social networks last spring.
The agreement has become viral on social networks. A video of a customer that is soaking mozzarella grooves in the sauce and eating the stringy cheese has more than 16 million views. “Never in all my life would have thought that Chili’s has the best, I dare to say, Mozzarella Bâton,” said another client in a video with 1.4 million views.
Viral success helps the chain to attract younger customers who had never visited a chili before and have already associated the brand with their parents.
Chili’s also wins customers looking for transactions with $ 6 Margaritas and a new $ 10.99 meal which includes the “Big Smasher” burger, which he announces like “twice the beef of a Big Mac”.
This combination helped Chili’s Buck the recent slowdown of the restaurant. Institutions such as Red Lobster and TGI Fridays filed a record last year; Denny’s and Applebee announced major store closures; And customers have reached their break point with McDonald’s, Burger King and KFC prices.
Competition, however, increased.
Applebee recently launched a “very big meal agreement” of $ 9.99 and implied that its agreement was better than the “Big Smasher” value of Chile because it is $ 1 cheaper. The version of Applebee also includes a fried chicken sandwich or a bacon cheeseburger, endless fries and a soda.
In addition, Chili’s announced its prices against McDonald’s and other fast food chains, but McDonald’s adapts.
McDonald’s recently unveiled the “McValue” menu, a new budgetary category that takes place in American restaurants this month. The popular meal agreement of $ 5, unveiled earlier last year, is the centerpiece. Burger King and Wendy also intensified their own value meals.
But Chili expects to be able to maintain his hot sequence.
“Our sales have increased and they stay at these levels and this momentum continued,” said Hochman on Wednesday.