ChatGPT and Generative AI for Social Media Marketing

Many social media marketers are already experimenting with generative AI tools. However, these fascinating new tools are not the solution for all marketing scenarios.

Attitudes of American adults toward the use of generative AI in social media, January 2023

Insider information

Social media managers and their agency partners who are responsible for social marketing are able to quickly develop content for a long list of platforms and navigate ever-changing rules and tools. Of the responsibilities these managers face, generative AI might be most useful for brand marketing, creative development, and customer service. The most promising use cases for the tools relate to starting the creation process, creating assets, and repurposing content.

However, when navigating this new technology, there are limitations to keep in mind before full deployment. Generative AI is not plug-and-play and requires training and extensive supervision. It also won’t solve the major issues with keeping up with evolving formats, new platforms, and algorithm changes. Additionally, due to negative consumer perception, they are unlikely to be receptive and trustful of the generative use of AI in social media.

Because this technology is evolving rapidly, some companies feel they will be left behind if they don’t experiment. Want to learn more about actionable steps for brand-side social media leaders and the agencies that support them? Click here to purchase this report directly and use code CHATGPT100 for $100 off.


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