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Celsius Energy Drink secures $550 million investment from PepsiCo

PepsiCo is investing $550 million for a stake in the company behind the energy drink Celsius that has been buzzing on social media, expanding the company’s bet on sodas and snacks in the energy drink market.

PepsiCo made the investment under an agreement with Celsius Fund this will give the maker of Mountain Dew and Gatorade a long-term deal to distribute Celsius products. In 2020, PepsiCo paid $3.85 billion to buy Rockstar Energy, another energy drink.

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