Cara Delevingne and Jeremy Pope killed in Calvin Klein’s Pride campaign

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We’re here, we’re queer, and we’re wearing Calvin Klein for Pride Month.

Calvin Klein is proud to launch its 2024 It’s love campaign, featuring the actress and model Cara Delevingne and actor Jeremiah Pope as they celebrate Pride in the latest collection. Shot by Gordon von Steiner, the steamy campaign video features Cara and Jeremy lip-syncing to Crystal clear waters the iconic anthem “100% Pure Love” alongside other models and dancers.

This year’s Pride collection adds a vibrant twist to the Calvin Klein classics we all know and love. New Intense Power underwear styles feature a bold rainbow gradient waistband, while Signature Cotton Stretch and Modern Cotton underwear are now available in bright, fun colors. The Monogram Logo Tee and Tank also feature the iconic Calvin Klein monogram in a rainbow gradient print.

The collection and campaign go live today, May 29, on calvinklein.com. Keep scrolling to see our top picks.