If you thought you knew the Stagecoach Country Music Festival, think again.
For 2025, the beloved Goldenvoice Sister Festival at the Coachella Valley Music and Arts Festival, the three-day weekend boldly widens its borders-not only musically, but culturally and creatively. With a program that extends from Zach Bryan and Jelly Roll to Lana Del Rey, Nelly and even Creed and the Backstreet Boys, the festival doubles its reputation for the delivery of the largest stars in the country while welcoming a new wave of fans who might not have attended only a few years ago.
“We have always aimed to bring the best of country music in the desert,” explains Stacy Vee, executive vice-president of the Talent Festival for Stagecoach on a telephone call. “But this year, we felt really special. We find a balance, celebrating the roots of the traditional countryside while giving space to the artists who push the genre who want to be part of this world. ”
The result? A range that seems extended, nostalgic and unpredictable in the best way.
Large country, great moments
Vee lights up by talking about Jelly Roll, the headliner of the Saturday evening of this year, which made a major impression during its beginnings in diligence last year in 2025 for a niche at 8 p.m., just before the headliner Eric Church on the Mane stage. “He has a moment,” she said, referring to her recent CMA victory and her new album. “And he really dreamed of the headliner of this stage. He even talked about it during his performance last year – you can’t ignore this.”
The ascent of Zach Bryan at the top was dazzling, and the return of Luke Combs of his appearance in 2023 anchors more weekend in the excellence of the general public. But the edge of the programming manifests itself in unexpected agreements: Lana Del Rey, with her next project influenced by the country and the single folk-country “Bluebird”. Nelly, celebrating 20 years since Country grammar. T-Pain and The Backstreet Boys, artists whose sounds may not cry the country, but whose attraction is universal.
“These artists have links with the country of the country – whether collaborations, Fandom or simply a desire to play Stagecoach,” explains Vee. “We embrace that.”
A crossroads between Coachella and Country
There is an undeniable overlap which now occurs between Coachella and Stagecoach – and Goldenvoice does not pretend the opposite. Artists who jump between the two queues to fans discovering the country through crossing reservations, the border between festivals is intentionally more vague than ever.
“There is space for both,” says Vee. “People love music, the period. And what we see is a new audience ready to live Stagecoach in a new way. ”
Honky Tonk of Diplo: where the country meets the club
Back for her third year, Honky Tonk of Diplo should be bigger than ever. This unique scene mixes country vibrations with dance music, featuring diplo performance itself, Paris Hilton, Chromeo, Sofi Tukker, DJ Pee .wee (Aka Anderson .Paak), Steve Aoki, 30rack, Kevin Bolt, Scott Storch, Famous Dave, Shaddix, and more. The organizers even extended the dance floor beyond the tent to accommodate increasing crowds.
Beyond music: experiences of the festival
Stagecoach does not only concern music. The festival continues to develop its immersive experience. Guy Fieri Smokehouse is back with new kitchen demos, and the Cowboys Compton will once again bring their unique presence to polo fields – mixing tradition with a new type of Western narration.
“These pieces are part of the heart of diligence,” adds Vee. “It is not only a question of knowing who is on the main scene – that’s what happens all over the field.”
Ahead
While the Festival team still finalizes new activations and layout adjustments (the details will get closer to Mars), the management is clear: Stagecoach 2025 is intended to surprise, excite and welcome even more fans in the Giron.
“This programming is a love letter to fans of country – and everyone curious about country music,” explains Vee. “It is for people who want to sing, feel something and perhaps discover their new favorite artist in the process.”
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