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Buyers are worried.  The stores are listening.

walmart stores over a half gallon of milk for buyers who cannot afford a full gallon. Procter & Gamble touts a bottle of dish soap that saves users money by extracting every drop. Michaels limits the marketing of more expensive craft tools that shoppers may no longer be in the mood to buy.

Many companies whose mission is to know the American consumer are bracing for a shift in spending as inflation rises and stocks falter. They’re bringing back more bargains, cheaper store brands and rewards programs for shoppers who want to save where they can, even as some continue to spend heavily on everything from clothes to pet food.


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