Prissili La Ellington joins Business Insider as vice-president of Bi Live, the new company of live events from the company which brings its award-winning journalism to the global public thanks to interactive event formats. In the coming months, Business Insider will hire a editorial director to co-Diriger Bi live alongside Ellington.
BI Live will focus on interactive events in person who have the best of business insider reports in our basic business, technology and innovation coverage. Readers, subscribers and industry leaders will meet to have significant discussions.
“The launch of BI Live brand a major step for Business Insider. More than a year ago, we returned to Business Insider, and now we are perfectly positioned to create a unique live event company that distinguishes us from others,” said Maggie Milnamow. “Bi Live will bring our award -winning journalism to partners worldwide, and we are delighted to make its BI Directs live at Cannes Lions Festival this year.”
“There has never been a more timely moment to create a live event company that really stands out. Business Insider is known for daring narration and innovation, making it the ideal place to create a business of prosperous events. Bi Live should disrupt the saturated event market. I can’t wait to make things happen and build a high quality and deeply engaging portfolio that provides results for business initiates, “said Ellington.
Priscilla has a deep passion to bring journalism to life through live experiences. Before Business Insider, Priscilla, directed revolutionary initiatives of Bloomberg Live Experiences and the conference company of the Wall Street group, the group’s conference, constantly driving and income growth.
The beginnings of BI Live coincide with a major moment on the world marketing calendar: the Cannes 2025 festival in June, where Business Insider will welcome its flagship product Insider CMO Breakfast – A highly impact gathering that brings together the most influential voices of marketing for an intimate conversation and led by the editorial.
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