Burger King vs. McDonald’s: Fast food rivals clash with $5 meal deals, Wendy’s says ‘stop taking…’

Fast food giants are fighting by offering great deals to attract customers. Last week, McDonald’s revealed plans to launch a $5 meal to win back its once-loyal customers who drifted away due to the company’s soaring prices, according to Bloomberg. Because Mickey D’s is “focused on affordability,” Burger King offered its own $5 meal deal. The two companies are known to be competitors of each other. However, the latter appears to take the first hit as it plans to roll out its value deal before McDonald’s.

Burger King steps up plans to release $5 meal

With McDonald’s $5 Meal slated for late June, Burger King is “ramping up its value offerings after three quarters leading the industry in value traffic.” We are bringing our meal your way for $5, as agreed with our franchisees in April,” the company said in a statement to USA TODAY.

Under the upcoming deal, customers will be able to choose from three sandwiches in addition to chicken nuggets, fries and a drink, the company confirmed in an email to the outlet. Additionally, the deal with Burger King is also expected to last “several months,” unlike the deal with McDonald’s, which will only be available for four weeks.

ALSO READ: Buffalo Wild Wings announces unlimited wings and fries, here’s what you need to know

“Regardless of their plans, we are moving full speed ahead with our own plans to launch our own $5 Meal before they do – and keep it running for several months,” said Tom Curtis, president of Burger King in the United States and Canada, in a note. reported by Bloomberg.

McDonald’s focuses on affordability with $5 meal

Although McDonald’s has yet to confirm the contents of its upcoming deal, which the company plans to roll out in lieu of an “affordable” price, the meal would offer a choice of four-piece Chicken McChicken, McDouble or McNuggets with fries and a drink, according to USA Today.

ALSO READ: McDonald’s unveils Grandma McFlurry for a limited time, here’s what it looks like

Chris Kempczinski, CEO of McDonald’s, said during the company’s latest earnings conference calls: “I think what you’ll see as we approach 2024 is probably a greater focus on what I would describe as l affordability,” adding: “It is imperative that we continue to keep affordability at the forefront for our customers.

Wendy’s slams rival Burger King online

In response to a Reuters article titled “Burger King to Launch $5 Meal Before McDonald’s,” Wendy’s wrote on X, formerly Twitter, “Stop taking the concept of a Biggie Bag and aggravate. »

The company reiterated its sentiments, telling the outlet: “We know the other guys are trying to catch up to the value of Wendy’s OG Biggie, trying to copy the $5 Biggie Bag…but Wendy’s offered fans a meal deal of $5, with a choice. one of three sandwiches, nuggets, fries and a drink, every day since 2019.”

Dig Deeper: Wendy’s Is Offering Jr Bacon Cheeseburgers for 1 Cent, Here’s How to Score a Limited Time Deal

This is not the first time that Wendy’s has directly challenged its competitors. In another post from