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Burger King to Launch $5 Meal – NBC Chicago

At BK, customers are about to do what they want for much less.

The fast-food burger chain took the initiative to bring back its $5 “meal your way” after McDonald’s announced its own $5 meal promotion earlier this month, reported CNBC.

“We are bringing our ‘Meal Your Way’ back to $5, as agreed with our franchisees in April,” a company spokesperson said.

Burger King’s value meal will include a choice of three sandwiches, chicken nuggets, fries and a drink. And the deal will begin before McDonald’s launches its deal and will last for several months.

The $5 McDonald’s meal is expected to last the entire month of June and will include a McChicken or McDouble, four-piece chicken nuggets, fries and a drink.

“This is absolutely what we expect from Burger King,” Jonathan Maze, editor-in-chief of Restaurant Business Magazine, told NBC Nightly News. “It’s pretty aggressive because they’re going to start earlier and they’re going to keep it in longer.”

The new value offerings come as inflation and rising prices have slowed business for many brands and chains, with fast-food companies suffering some of the biggest declines in sales.

Fast food prices climbed 28% between 2019 and 2023, which is higher than the overall inflation rate in the U.S. economy between those same years, according to the U.S. Bureau of Labor Statistics.

“We’ve seen a pretty general decline in traffic, but at fast food restaurants in particular, this year,” Maze said. “They need to spend some of their value marketing to say to the customer, ‘We hear you. We’re doing something. Here’s a meal worth $5.'”

Another fast food chain, Wendy’s, has launched its own value offerings in recent weeks. The national chain began selling $3 breakfasts, along with a variety of other meals worth $6 or less.

Target plans to cut prices on thousands of staples this summer, from diapers to milk.

Food savings offers don’t stop at fast food chains, either. Major grocers, such as Target and Walmart, are offering U.S. consumers deals aimed at easing the burden of rising costs.

Last week, Target announced it would cut prices on 5,000 frequently purchased foods, drinks and other essential items after price fatigue slowed the retailer’s sales.

And Walmart, already known for its lower prices, launched a new brand called Bettergoods to attract customers who aren’t already brand loyal and are looking for lower prices.

Bettergoods items will sell for between $2 and $15, with most items costing less than $5.

NBC Chicago

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