Bumble’s “Opening Move” feature relieves women from having to come up with a new message every time.

As Bumble prepares to relaunch its app this summer, the women-focused dating platform announced a series of product updates on Tuesday, including a new feature that lets women prepare questions to send to matches, additional dating intention preferences and prompts, and more.

Empowering women to make the first move has been Bumble’s modus operandi since its launch in 2014. A decade later, the company wants to give them even more control with “Opening Move”, a new feature that allows women to pre-write an opening line to give them even more control. they can quickly send a message without having to come up with new things to say every game. (For non-binary and same-sex pairs, each user can create and respond to an opening gesture.)

Users can either enter a personalized message or choose from Bumble’s pre-composed questions, such as “What do you like about my profile?” “” and “What book or movie changed the way you think?” » In addition to alleviating some of that messaging anxiety, the new feature could be a useful way to send a breakup question that weeds out inappropriate matches.

“We recognize that it can sometimes be tedious to start a conversation every time, so we wanted to listen to our members in this regard, help them find other ways to make this first step a little easier,” Dara Alsulayman, a senior product manager at Bumble, told TechCrunch.

Alsulayman revealed that Bumble plans to “add support for dynamic opening gestures,” meaning users can create multiple different types of opening gestures instead of being able to send just one version.

Bumble has been experimenting with the Opening Move feature in various markets, including New Zealand and Australia, new CEO Lidiane Jones previously told Fortune. The company notes in Tuesday’s press release that during the testing phase, the feature resulted in higher response rates and longer conversations.

Image credits: Bumblebee

Bumble has also updated its profiles, including expanding its “Intentions” badges (an advanced filtering option for premium members) to help narrow down the dating search. For example, the dating app added more specific intentions other than looking for a “relationship,” “something casual,” or “marriage.” Starting today, users can choose between “fun and casual dates”, “intimacy without commitment”, “life partner” and “ethical non-monogamy”. Additionally, there is now the ability to display two intents on a profile.

Additionally, Bumble launched a new Interests section to showcase the three causes and communities a user supports, such as feminism, environmentalism, and LGBTQ+ rights.

Bumble continues to help daters show off their personality on their profiles by rolling out hundreds of new prompts for users, as well as new categories to help users find prompts. For example, there is now an “About Me” category that offers prompts like “I’m known for,” “I’m a real nerd,” and “My humble brag is.” Other categories include prompts related to date nights and self-care.

As part of the update, Bumble now requires new users to add four photos to their profile, whereas previously they only needed two. Alsulayman said this was because users with more photos were more successful in finding hookups. A common complaint among dissatisfied members is that some users haven’t added enough photos.

Image credits: Bumblebee

As Bumble approaches its tenth anniversary, the company also unveiled a new logo and refreshed app design on Tuesday, with bold fonts and a more “modern” feel, Alsulayman said.

“(The new design) seems much more in line with what our users are asking for,” she added.

Dating app fatigue is increasingly prevalent in our society, especially among Generation Z, who are fed up with swiping culture. Bumble’s recent update indicates that the dating app is trying to step up its game and attract younger users. In the second quarter of 2024, the company plans to relaunch its app, introducing new AI-based features and other improvements, such as potentially allowing men to send the first message.