Buckingham Palace now sells jam like Meghan Markle

Meghan Markle’s latest business venture, American Riviera Orchard, will soon make its official arrival, but before her first product – a delicious jam – can even hit the shelves, the Duchess of Sussex already has a major competitor: the Palace of Buckingham.

In what appears to be a battle of jarred jams, Buckingham Palace used Instagram to promote its official online store’s range of preserves, and specifically highlighted their strawberry flavor via Instagram, which some royal watchers do not consider it a coincidence.

“Our strawberry jam is made from only the finest berries and is delicious served in a variety of ways,” the palace captioned a video of a woman spreading the strawberry preserves on a buttered scone. “How do you like your strawberry jam? Let us know in the comments!”

Completely ignoring the prompt, users in the comments instead shared their thoughts on the timing of the post. “Why buy an imposter when you can have the real royal strawberry jam!” one user mused, while another wrote: “Is it just me who likes the subtle shade?”

American Riviera Orchard’s first product is also a strawberry jam, and so far the reviews have been nothing but positive. The most recent person to give the item a rave review was Chrissy Teigen, who loved it so much that she couldn’t fully commit to using it in the future.

“We play !!” Teigen captioned her Instagram post about the product. “This might have been one of the best bites we’ve had all year – all we used was rustic bread, salted butter, triple cream brie, thick bacon and jam @americanrivieraorchard! it took about 8 minutes in total and made us happy all weekend.

Attending the premiere of the new Netflix series A complete man, Teigen later said Entertainment tonight on the red carpet, the meal she created with Markle’s jam “was pretty epic.” Maybe too epic. “You don’t want to use it, because I don’t want to lose it,” she added. “So now I feel like we made the sandwich, and now I’m going to keep (the jam) in my fridge forever.”

American Riviera Orchard has not yet shared a release date for the jam or its many products, however, if you would like to get a taste of Buckingham Palace’s preserves, they are available on its official website for less than $5 – your turn to judge .