Brian Schottenheimer will be a tough sell for ultimate salesman Jerry Jones

Jerry Jones is a master salesman. (Especially when sell shoes.)

The Cowboys owner and general manager is much better at getting millions of people to pay attention to his team than he is at achieving a Super Bowl victory or, as the case may be, an NFC Championship appearance 30-plus years from now.

Now that he’s looking for a new head coach, after likely underestimating Mike McCarthy regarding the number of years in a new deal, Jerry needs to excite, inspire and energize the fan base.

All due respect to current Cowboys offensive coordinator Brian Schottenheimer, but he’s not the one doing all these things.

Jerry surely knows that. And it’s hard not to wonder if the flirtation with Schottenheimer, who interviewed both the coach and offensive coordinator, is a cover for a play that will make the star sizzle even more.

News of a conversation between Jones and Deion Sanders was strategically leaked during the Vikings-Rams playoff game, with several analysts and insiders subsequently chattering across multiple news cycles about the very real possibility that Jerry would share the spotlight with a man whose mere presence would claim all that.

Yes, Jerry knows the importance of making a splash. Brian Schottenheimer, a career assistant who, at 51, has never been a head coach, would have about the same kind of impact as a pebble thrown toward the ocean in a stiff breeze.

“Ladies and gentlemen, boys and girls, children of all ages! Climb up and see the greatest spectacle on a fake grass-covered land! This is a football team led by a name you’ve all heard before! Well, not the first name, just the last name, but close enough! »

Jerry is probably planning a bigger play. If not Deion, then who? If only there was another top coach that Jerry once said he had without a doubt who he could work with.