Brett Favre blasts Allstate CEO for ‘DEI’ Sugar Bowl message

Brett Favre knows a thing or two about performing at his best in big moments, and he’s convinced Allstate CEO Tom Wilson hasn’t done that.

Wilson ignited a storm of controversy Thursday night after delivering a message to viewers referencing the terrorist attack that killed 14 people on Bourbon Street the day before. In the video, Wilson urged Americans to move beyond their “addiction to divisions” and “accept people’s imperfections and differences.”

“On Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families. We must also be stronger together by overcoming our addiction to divisions and negativity,” Wilson said.

“Join Allstate and work in local communities across America to amplify the positive, increase trust, and embrace people’s imperfections and differences. Together we win.

In an X-post lambasting ESPN for not playing the national anthem before the Sugar Bowl, Favre criticized Wilson for delivering a “DEI” message.

“I heard: There was no televised national anthem for the Sugar Bowl yesterday. Instead of a DEI message by @Allstate CEO. I Woke Up is a joke.

X users flooded the platform with messages calling for a boycott of Allstate and/or the firing of Wilson.

On Thursday, Allstate released a statement to Fox News Digital attempting to explain the CEO’s comments.

“To be clear, Allstate CEO Tom Wilson unequivocally condemns this heinous act of terrorism and violence in all its forms. We stand with the victims’ families, their loved ones and the New Orleans community. The reference to overcoming divisions and negativity reflects a broader commitment to fostering trust and positivity in communities across the country,” the statement said.

Morning revelry following New Year’s celebrations was shattered around 3:15 a.m. Wednesday morning when a driver drove his truck into the crowd, killing or injuring dozens of people. Then, the driver, identified as Shamsud Din Jabbar, got out of the vehicle and opened fire on the police, injuring two law enforcement officers.

Din Jabbar was killed in the shootout with the police. Authorities also found an ISIS flag attached to Din Jabbar’s truck.