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Breaking Bad creator is planning a new show for Apple TV+ with Rhea Seehorn • TechCrunch


Apple TV+ original programming received a major boost with the signing of a deal with “Breaking Bad” and “Better Call Saul” creator Vince Gilligan. Apple has signed a two-season contract for its new project – described as a grounded drama – which will not be linked to two hit series.

Deadline, which first reported on the development, noted that “Better Call Saul” star and Emmy nominee Rhea Seehorn will play a starring role in the upcoming series. The report also states that Gilligan will be a showrunner and executive producer for the new project which could see the per-episode budget cross the $13-15 million mark.

While Gilligan would like another hit series to show up for his resume, Apple is reportedly looking for higher-profile shows to fill the void of outgoing comedy series Ted Lasso. Jason Sudeikis, who is the lead and executive producer of the series, is currently directing the third and final season of the soccer-centric saga. The series has been a flagship for Apple TV+ with multiple Emmy wins and now a deal with Electronic Arts to feature Richmond AFC – the team that appears in the series – in the upcoming EA Sports FIFA 23.

Apple TV+ has won nine Emmys this year, which is tied with competitors like Hulu, Disney+ and Amazon Prime with 10, 8 and 7 wins respectively. Notably, Ted Lasso won all four Primetime Emmys for Apple TV+.

The company is looking to diversify its streaming portfolio with several deals this year. In August, he said he signed a deal with Futuro Studio to turn original podcasts into TV shows. It also invests heavily in live sports streaming with offerings such as Major League Baseball and Major League Soccer.

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