Bpin shorts and entirely American wings: the rise and the fall of the hooters

American Fast-Food Chain Hooters filed for bankruptcy on Monday.
Hooters is known for its fried chicken wings and slightly dressed waiting staff.
Here’s how the brand has increased and fell over the age of 42.

The Apocalypse restaurant claimed another victim: Hooters of America.

The fast food chain, known for its chicken wings served by waitresses in bright orange loot shorts, deposited the bankruptcy of chapter 11 Monday before the American bankrupt court in the Northern Texas District.

The news of the file intervened one day below the 42nd anniversary of the Hooters. The company was formed on April Fish Day in 1983.

The company said in a press release on Monday that its restaurants will remain open to customers and that the company will work as usual.

He added that he would sell stores belonging to the company to a franchise group supported by the founders of the company. The company said it was aimed at emerging from bankruptcy in about 90 to 120 days.

The classification has intervened while restaurant channels are faced with a difficult section. Several other restaurants, such as Red Lobster, Bar Louie and Tgi Friday’s Inc., have filed for a bankruptcy in the past year.

Here is a summary of the 42 years of hooters in the company.

The company was founded in 1983 in Florida.

The company was launched in 1983 in Florida, with its first point of sale located in Clearwater, Florida.

Tamara Lush / AP

Hooters opened its first point of sale on October 4, 1983 in Clearwater, Florida.

It was founded by six men without experience in catering.

“In 1983, in Clearwater, Florida, six businessmen without catering experience who met to open a place from which they could not be expelled. True history,” said the Hooters website.

Since then, it has extended both to both national and abroad.

A hooters point of sale in Shanghai. — Hooters has reached more than 420 locations worldwide in about 40 years.

Associated Press

According to its website, the company now operates more than 420 Hooters restaurants, belonging to the company and franchisees, in 42 states in the United States and 29 countries abroad.

Hooters opened its first international store outside North America in Singapore in 1996, and it continues to work today.

Besides Singapore, it is also present in Thailand, China, Brazil and the United Kingdom, among others.

The brand has built a distinctive identity as much on its food as on the outfits of its waiting staff.

Hooters Girls on Pit Lane before the start of the Nascar Cup Verizon 200 series at Brickyard on August 15, 2021 at the Indianapolis Motor Speedway in Speedway.

Hooters is best known for their slightly dressed servers.

Jeffrey Brown / Icon Sportswire via Getty Images

On his website, Hooters describes himself as “deliciously sticky, but unrefined”.

The chain may be better known for the uniforms of its staff. His largely feminine servers’ workforce is dressed in a tight white tank top with divers diver associated with bright orange boot shorts.

“Serious food, cold beer and all the sports that you could possibly watch on televisions on the big wall screen on wall,” proclaims Hooters on its website.

“And let’s not forget the hooked girls,” he adds.

Its offerings are distinctly American – chicken wings, burgers, sandwiches, tacos and cakes.

He has published his Hooters calendar every year since 1986, filled with photos of swimsuit models. The 2025 calendar, sold on the company’s website, was at a price of $ 19.95.

Hooters briefly experienced the airline sector.

A Hooters plane arrives at door 47 for the inauguration of the new service of the airline between Newark and Myrtle Beach, in South Carolina at Newark Liberty International Airport. — Hooters launched low-cost air service in the United States in 2003.

Matthew Peyton / Getty Images

In 2003, Hooters launched a low-cost air service that operated at the national level in the United States. Two Hooters waitresses were on board each flight to take care and entertain the passengers.

The airline planes were wooded by the brand’s signature owner logo and painted in its distinctive orange shade.

Hooters Air stopped three years later in 2006, citing a loss of $ 40 million.

As the rest of the food industry, Hooters was not spared the effects of the pandemic.

Hooters reopening its outlets during the pandemic.

Business thread

However, the CEO of Hooters, Sal Melili, said in 2020 that customers had a “repressed request” during the pandemic, and the company saw them back when he started his restaurants again.

Melili said that the chain had reversed its sales down and made flat-comparable sales after reopening Hooters restaurants in 2020. The restaurant reopened in mid-2020.

The brand has encountered financial problems in recent years.

Hooters restaurant in Los Angeles, California on September 11, 2017.

The hooters have dismissed its roots as a family restaurant, said its founder.

Raymond Boyd / Getty images

Hooters contracted a loan of $ 70 million over five years in 2022 for working fund and general companies, “said a press release.

The bankruptcy deposit said on Monday that the hooters had suffered from a “drop in profitability and substantial payment from the claim service”.

The bankruptcy plan, if it was approved, would give Hooters $ 40 million in debtor funding in possession.

In a March interview with Bloomberg, Neil Kiefer, the director general of the founding group of Hooters, HMC Hospitality Group, said that the chain had suffered when it has deviated from its roots as a family restaurant.

“You are going to some parts of the country and people say:” Oh, I could never go to Hooters, my wife would kill me “, Kiefer told Bloomberg. “It’s depressing for us. We want to change this.”

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