Things become too meta in this dystopian landscape. Blade Runner 2049The production company Alcon Entertainment continued Tesla and Elon Musk for having allegedly nourished the fixed images of the image of Warner Bros. to an AI image generator to create promotional equipment for the automaker. According to the Hollywood Reporter, the ALCON brand complaint, although rejected, caused a re -examination of the particular similarities between Blade Runner 2049 And Tesla’s advertising campaign which allows the violation of copyright to continue to continue against the company.
The image in the running is a motionless of the officer of Ryan Gosling K being held in the extent of the Friche Orange next to a futuristic car. The pursuit of Alcon says that the calculation has been used to create “promotional equipment without license” while including the Warner Bros. films distributor. Discovery to “facilitate partnership” in a violation of Alcon Entertainment brands.
The judge ruled in favor of Warner Bros. And Tesla, who had joined forces for the unveiling of the Robotaxi. During the event, the boss of Tesla, Elon Musk, started an image of his cybercab displayed in a strangely similar announcement which resembles the scene in question Blade Runner 2049. Tesla denied the use of brand materials; Alcon accused the company of using an AI image generator to strip images from the scene of 2049 without using the approved authorization. The reasons for the decision were that Alcon only made “information and beliefs” in this case of copyright violation, according to THR.
Technicality may have won the battle, but Alcon revealed in the judicial case that it had refused Tesla the use of Blade Runner 2049 hours before the presentation in question. The judge ruled: “Given the tight Malentenary, musk and Tesla worked in the light of their last -minute – and last minute denial that results in – to use BR2049It is not at all improbable that the applicant alleges information and belief that they used an IA image generator to offer the finished product. »»
Most affirmations can therefore move forward – with the exception of that which had initially invoked the Lanham Act (alias the 1946 brand law, which had claimed that Tesla had violated by its prohibition of false association), because Musk only mentioned once during the event, but not in a way that involved legitimacy to the accusations of Alcon.
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