- Investors have spun money in cricket in recent years.
- They aim for the global appeal of sport and new short competitions.
- Investors include the CEO of Microsoft Satya Nadella, the CEO of Google Sundar Pichai and the family of the Ambani billionaire of India.
Cricket has never fully captured the American public, but it quickly became one of the hottest investments in the United States.
The billionaires and the leaders of the technology are only some of the investors who spend great for the game as they watch its huge world attraction and its new tournaments designed to please the younger public.
A recent franchise auction in the United Kingdom The Hundred – a short cricket league launched in 2021 – saw investors from Silicon Valley, New York and India in cash in competition.
Business Insider has taken a look at some of the big names that invest in sport.
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