Battle for n ° 8: Lamar Jackson against Dale Earnhardt Jr.

Dale Earnhardt Jr. formerly co -wrote a book entitled “Driver # 8”, but another famous n ° 8 – the quarter of the Ravens of Baltimore Lamar Jackson – challenged the capacity of the Earnhardt race team to mark a n ° 8.

An Earnhardt company, Dej Holdings, asked the brand two stylis n ° 8 last year. One was the version used by Earnhardt when Dale Earnhardt Inc. (owned by the mother-in-law of Earnhardt Jr., Teresa) and another version, currently used by Jr Motorsports of Earnhardt.

The daring and inclined version – that of Earnhardt Jr. made famous during his years of training as a driver – has become undisputed. But the simplest that JR Motorsports uses was challenged by Jackson, who owns the brand at the time 8 by Lamar Jackson.

The challenge was filed on Wednesday.

But Friday, Earnhardt announced that JRM would abandon its current logo n ° 8 and would rather use the one he made famous and recently obtained the possibility of scoring after the original brand held by Dei was not renewed.

If Earnhardt had continued n ° 8 that Jackson is difficult, the commission of the trial and appeal of the United States Patent Office would have carried out procedures to determine if Earnhardt could mark this brand.

The brand review for a challenge takes more than a year. The Jackson deposit with the brand office indicates that the JR Motorsports number (which will now be abandoned) is very similar to its uniform number, which could have created confusion.

“(Jackson) has devoted a time, efforts and considerable expenditure to the promotion, advertising and popularization of number 8 in relation to his personality and renown … with the result that the relevant purchasing public has learned to know, to count and recognize (his) marks as very strong indicators of the source of (its) products provided in relation to its marks,” states.

Bob Pockrass covers Nascar and Indycar for Fox Sports. He has spent decades to cover motorsport, including more than 30 Daytona 500, with stays in ESPN, Sporting News, Nascar Scene Magazine and Le (Daytona Beach) News-Journal. Follow it on Twitter @bobpockrash.

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