Taking inspiration from its successful brand, Mattel partners with Kraft Heinz Co. to create “Barbiecue” sauce.
Barbie pink in color, the condiment is being offered by Kraft in the UK, beginning with a limited edition online sale of 5,000 bottles starting today. The online promotion will be followed by a national rollout in Tesco supermarkets later this week, then via a UK delivery service in mid-May, the food producer and Mattel announced on Monday.
Bottles of this sauce, which gets its pink hue from beetroot extract, will be available across Spain on April 25.
Heinz hinted at the condiment in an Instagram post in August, pairing a bottle of Barbiecue sauce with tomato “Kenchup” and asking if the company should “make this dream team a reality.”
Barbie themed products have been in high demand since the Release of the film “Barbie” in July 2023.
Grub5
